We’re coming to the end of the year, and if you haven’t caught up with most of the beauty trends for 2023, you’re not alone. Thanks to the ever-evolving platform of TikTok, the realm of beauty has undergone a dramatic upheaval, introducing numerous creative and easily achievable trends.
This year, the app is teeming with a plethora of captivating beauty trends that span across various categories, raging from food-inspired beauty products such as latte makeup, strawberry makeup, and doughnut glazed aesthetics to nostalgic allure of retro vibes like skinny brows, tooth gems and chic indie waves—everything makes a triumphant return.
Scroll down to stroll down the red carpet of TikTok’s hottest beauty trends in 2023!
The colour pink has become an absolute sensation! Inspired by the highly anticipated movie of the year, Barbie, the fashion and beauty industries have embraced this feminine hue wholeheartedly. From limited-edition beauty collections released by renowned brands to beauty influencers crafting countless Barbie-inspired looks, Magenta, the colour of the year, has undeniably taken centre stage, reigning supreme in all its glory.
Though we’re quite unsure on who actually started this trend, it has gained immense popularity on TikTok and we’re thankful for it. This makeup trend is inspired by our love for caffeine and has become the go-to look for many fashion-forward women this year. The key to achieving this look is to keep the skin looking natural with a light tint, a touch of concealer, a nude lip, and lots of bronzer.
Labelled as one of the “lamest” beauty trends just a few years ago, they are now headlining fashion ads and impacting TikTok trends. For the past few months, we have seen Ariana Grande, Bella Hadid, and Doja Cat‘s strong fondness for thin brows, with each either plucking their brows into a skinnier form or shaving their brows off entirely and putting fresh multicoloured patterns on.
Consider it like having braces, but in the most stylish way. ‘Tooth Gems’ or tooth ornaments have received a warm welcome from Gen Z on TikTok, who want to add a bit of a sass to their style.
@the_kaplan_twins Replying to @Elev802 @Gemzeez comes with everything you need to apply tooth gems! All materials are dental grade and reusable! 💕✨ #gemzeez #toothgems #toothgemkit #teethgems #tiktokshop #tiktokmademebuyit #tiktokmademedoit #learnontiktok #tiktokdiy #womenownedbusiness ♬ original sound - The Kaplan Twins
For this, it wasn’t exactly a new trend. But the beauty industry has seen a resurgence of an old makeup technique, thanks to the influence of Kendall Jenner. To summarise, instead of applying foundation first, you apply reverse makeup. Contour first, then apply blusher, concealer, translucent powder, and finish with a thin foundation.
@bexcxmpbell Doing my make up backward: finish to start✨😩 it felt soooo weird 😂 #makeupchallenge #makeup ♬ Rihanna x Burna Boy x Ckay x Kevin Dave mashup - Kevindaveprod
Indie Sleaz Waves
Think of the ‘just gotten out of bed’ hair look that was once adorned by the likes Mary-Kate and Ashely Olsen. Over on TikTok, the beauty junkie is ditching the high-effort blowouts and glossy hair in favour of indie sleazy waves. You only need a brush, a curling wand, and some hair spray.
Beauty maven Hailey Bieber invented the ‘Strawberry Makeup’ beauty trend. And the look has skyrocketed all over TikTok. The goal here is to brighten your skin with the cleanest, freshest, and most innocent appearance imaginable. Lots of blushers and false freckles to top it off.
Bangs, Bangs, Bangs
When Kim Kardashian posts the Kill Bill-inspired shot, we know bangs are going to lash out loud. However, for this year’s beauty trend, the beauty junkies refer to them as ‘curve bangs’ rather than ‘bangs’. A blend of the curve cut while yet retaining the popular it-girl bang appearance. Need some ideas? Check out how Kim K and Camila Morrone styled them.