If there’s anything we love more than cafes, it’s a cafe with inherent Instagrammable quality. So when luxury fashion brands like Louis Vuitton, Gucci and Dior started dipping their toe in the hospitality world by opening up their own cafes and eateries, we were more than on board.
In a time when consumers are turning their attention towards experiences over material purchases, designer brands have in turn started investing in spaces where they can engage and connect with their customers in creative, experiential new ways.
From Prada’s immersive, Milanese movie-set style coffee bar to Tiffany & Co.’s blue drenched cafe, the age of luxury branded cafes has arrived and people are, quite literally, eating it up. Keep scrolling for 10 cafes around the world opened by your favourite luxury labels.
Gucci Giardino 25, Florence
The latest luxury fashion brand cafe to spring up is Gucci Giardino 25, Gucci’s newly opened all-day café and cocktail bar in Florence’s Piazza della Signoria. A brainchild of creative director Alessandro Michele, the space is the newest addition to Gucci Garden, which houses a Gucci museum, store and restaurant.
By day, Giardino 25 offers a menu that takes a seasonal approach while reflecting elements of the Tuscan countryside, serving breakfast, lunch, dinner and afternoon tea. And because this is Italy, after all, the cafe holds the culture of coffee in the highest regard through a carefully curated selection of specialty blends. After dark, the venue becomes the Umbria-born Martina Bonci’s mixology playground, where patrons can sample a creative set of cocktails such as the ‘Mémoire di Negroni’, a tribute to the famed, century-old Italian Negroni. W guccigarden.gucci.com
Thomas’s Cafe by Burberry, Shenzhen
Part of Burberry’s social retail store in Shenzhen, China, Thomas’s Cafe is a collaborative space inspired by Thomas Burberry’s legacy of bringing communities together. High-gloss shades of beige, chamfered mirrors and layered curtains are complemented by Burberry Animal Kingdom prints on the wall, echoing the creative codes introduced by Burberry Chief Creative Officer Riccardo Tisci.
On the menu, the mutual love of tea between the English and the Chinese is celebrated through an array of playful and modern fusion offerings. A digital element is also in play at the cafe, as customers can unlock new menu items by engaging with the WeChat mini program. Also intended to be a dynamic space, the cafe can be converted into a venue for talks, workshops, exhibitions and live performances. W burberryplc.com
Bar Luce by Prada, Milan
Located at the entrance of Fondazione Prada, a contemporary art institution established by Miuccia Prada and Patrizio Bertelli, Bar Luce’s is as much a work of art as it is a coffee bar. If the pastel colours and whimsical decor remind you of a Wes Anderson film, that’s because the coffee bar was designed by the renowned American director himself.
Seeking to evoke the atmosphere of a typical Milanese cafe, Anderson utilised formica furniture, flooring and wood panels reminiscent of 50s and 60s Italian aesthetics. Patterns on the arched ceiling and upper portion of the walls also replicate the glass roof and decorations of Milan’s Galleria Vittorio Emanuele building. “While I do think it would make a pretty good movie set, I think it would be an even better place to write a movie. I tried to make it a bar I would want to spend my own non-fictional afternoons in,” said Anderson. W fondazioneprada.org
Cafe Dior by Laduree, Tokyo
After Dior’s cafe collaboration with famed pastry chef Pierre Hermé at Ginza Six ended its run in 2020, in its place came a new Café Dior, this time produced with another iconic Parisian Maison, Ladurée. The sophisticated space is located on the fourth floor of the House of Dior Ginza, with a menu inspired by Dior’s couture collections and exclusively designed tableware showcasing Dior’s signature ‘cannage’ motif. With contemporary, minimalist decor, Cafe Dior by Laduree offers customers a truly chic setting in which to enjoy its range of sweet and savoury treats crafted by Parisian chefs. W dior.com
Tiffany Blue Box Cafe at Harrods, London
In 2017, Tiffany & Co. made every Holly Golightly fan’s dream come true when it installed a Blue Box Cafe in its iconic Fifth Avenue store, complete with marble walls beaming in its signature robin egg blue. Unfortunately, the New York cafe temporarily closed down for refurbishment in 2019, and is only expected to open back up sometime in 2022. All is not lost, however, as visitors can still get the Breakfast at Tiffany’s experience at the Blue Box Cafe at Harrods in London, where coffee, croissants and carats are just the start. Breakfast options include eggs Florentine, Cornish crab muffins and Faroe-Islands smoked salmon, while the Tiffany Tea features finger sandwiches with a luxury twist and pastries inspired by Tiffany & Co.’s heritage. W tiffany.com
Cafe Kitsuné, Louvre, Paris
With eighteen Cafe Kitsuné outlets operating around the world, French-Japanese fashion label Maison Kitsuné is far past just dabbling in the cafe scene. The concept behind Cafe Kitsuné was to blend the appealing simplicity of an intimate coffee bar with the effortless style of the Maison to create a modern space that’s both cosmopolitan and welcoming. In 2019, Maison Kitsuné turned its Paris Louvre cafe into a Café-Bar-Restaurant, described as a ‘modernist reinterpretation of the classic Parisian bistro’. Customers can come for a coffee, an afternoon tea, a cocktail or dinner in this one-stop location, where an internationally-influenced menu offers dishes ranging from French bistro classics to American diner fare, all crafted with a unique Japanese touch. W maisonkitsune.com
Beige by Chanel, Tokyo
Founded in 2004 as a collaboration between Chanel and DUCASSE Paris, Beige Alain Ducasse Tokyo is a two-michelin-star dining venue that emanates elegance in every dish and detail. Its sleek interior design is the handiwork of Peter Marino, the designer responsible for Chanel boutiques all over the world. A cosmopolitan sense of simplicity and sophistication runs through the space, thanks in part to decor items made by traditional European and Japanese craftsmen. With Executive Chef Kei Kojima captaining the kitchen, customers can expect refined French cuisine crafted with the finest Japanese and French ingredients, from Meishan pork from Ibaraki to lobster from Bretagne. W beige-tokyo.com
Emporio Armani Caffè and Ristorante, Milan
Whether it’s a relaxing breakfast, a business lunch, or a gourmet dinner you’re after, Emporio Armani Caffè and Ristorante in Milan is ready from morning to evening to serve your every gastronomic need. Opened in 2000, the space features not only a large cafe area but also a lounge, a restaurant, and even a champagne bar. Its warm, sophisticated décor pays homage to the classic glamour of the 1930s, a period which the building it occupies dates back to. The kitchen, run by Executive Chef Ferdinando Palomba, offers sophisticated yet light cuisine inspired by the Mediterranean with dishes like octopus arrabiata with bean cream and whipped nduja, and buffalo carpaccio with greens and venetian-style sauce. W armani.com
Le Café V by Louis Vuitton, Tokyo
A year after debuting the first Le Café V at the Maison Osaka Midosuji store in 2020, Louis Vuitton doubled down on its cafe endeavours with another Le Café V as well as a chocolate boutique at its Ginza Namiki store in Tokyo. Found on the seventh and top floor of Ginza Namiki, Le Café V provides visitors an artistic, welcoming atmosphere with design elements that draw from traditional and contemporary organic influences. Louis Vuitton Objets Nomades from the Campana Brothers, Marcel Wanders and Barber & Osgerby further elevate the immersive space, while the menu’s innovative sweet and savoury creations showcase Chef Yosuke Suga’s trademark culinary finesse. W louisvuitton.com
The Polo Bar by Ralph Lauren, New York
Inspired by Ralph Lauren’s love for gathering around food and drink with family and friends, The Polo Bar is a casual yet polished dining space in the heart of Manhattan that brims with character. Reflecting the brand’s distinctive sporting identity, the decor features saddle leather accents, equestrian art, and even a mural inspired by a Henry Koehler polo match. The timeless American theme extends to its menu, offering comforting classics like crab cakes, corned beef sandwich, and the signature Polo Bar burger, along with the ever-popular Ralph’s Coffee ice cream, which is homemade using Ralph’s custom coffee blend. W ralphlauren.com