The T-Wave is unstoppable in the global luxury industry, demonstrating a steady rise of prominence for the stars from our neighbouring nation of Thailand. It’s not just their good looks or acting chops that have put these Thai celebrities on the map, but also their proven influence on both fashion trends, sales, and their sheer number of fans.
The fashion brands were quick to jump on the Thai star power, but the jewellery and watch industry are also joining the fray, with a select few Thai celebrities making a name for themselves in high horology and high jewellery as faces for these luxury brands. Here’s a quick cheat sheet of all the Thai jewellery and watch brand ambassadors to know and keep your eye on for the next few years.
Lalisa Manobal for Bvlgari
Arguably the most famous Thai celebrity in pop culture today, Lisa has been ambassador for Bvlgari since 2020, and has been a constant fixture in campaigns and fashion shows, and is always seen wearing iconic pieces from the storied Roman jewellery and watch brand on red carpets. Most recently, Lisa made an appearance at Bvlgari’s presentation for its 2025 high jewellery collection, Polychroma.
Jeff Satur for Cartier
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Jeff holds the title of Cartier ambassador Thailand since his appointment in June 2024. Aside from Cartier, his undeniable fame both within Thailand and across the region has also pulled him to appointments with other luxury fashion brands, including Valentino and Ray-Ban.
Apo Nattawin Wattanagitiphat for Piaget
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Piaget, the House of Extraleganza, appointed Apo Nattawin as its global ambassador in April 2024, after roughly a year of being a friend of the brand. Together with the brand’s roster of Asian Pacific ambassadors, Apo’s boyish charms matches well with Piaget’s varied watch and jewellery collections that boasts elegant extravagance.
Win Metawin for Tiffany & Co.
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Making history as the first Thai and Southeast Asian ambassador for the jewellery company, Win Metawin embodies the brand’s ethos and has been representing Tiffany & Co. pieces, like those from the HardWear collection to his large fanbase both in Thailand and globally.
Davika Hoorne for Bulgari
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This Thai actress has already carved a space for herself in the luxury industry as the face of Gucci and Gucci Beauty, but prior to her appointment for those brands she’s been a close friend of the brand for Bulgari and was appointed ambassador for Thailand back in 2022. Together with fellow countrywoman Lisa, Davika presents an embodiment of Bulgari’s signature pieces for Thailand, Southeast Asia and the world.
Namtan Tipnaree for FRED
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As a friend of the brand, Namtan Tipnaree frames the narrative of elegance and femininity that is synonymous with FRED’s Chance Infinie collection. The collection honours women empowerment, capturing their influence in shaping their own destiny. FRED’s Chance Infinie campaign also features Film Rachanun, showcasing the maison’s iconic figure eight motif.
Mile Phakphum for Bvlgari
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Since his appointment as a friend of the brand for Bvlgari in 2024, Mile Phakphum has become synonymous with the brand. He has been seen at various Bvlgari occasions, such as the Bvlgari pop up in Thailand and high jewellery trunk show soiree in Singapore.
Freen Sarocha for Piaget
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Freen Sarocha becomes the face of Piaget Sixtie alongside Apo Nattawin. The iconic watch becomes a highly sought item in the world of horology since its revolution in the 1960s. Piaget Sixtie 29mm rose gold 18 carat iced the Thai entertainer’s wrist in the maison’s latest campaign.
Want to know more Thai ambassadors? Read our fashion brand ambassador story here.