The day Cartier presented its LOVE bracelet to the world, it has never been the same. Originally created and introduced by Aldo Cipullo in the city of New York, Cartier LOVE has become synonymous with safe, adventurous, and limitless love. But what is it about this bracelet design that draws the attention of every lover?

LOVE: The beginning
At the time Cartier LOVE was first introduced, the visible screw motif, embedded in the gold bracelet, carried a rather rugged and radical design in comparison to the other high jewellery brands in the market. However, what intrigued people about the bracelet was not just its unique character, but also the story behind it.
The screwdriver motif quickly became a symbolic gesture, depicting security and eternal love – sealed by a vermeil screwdriver. This ascended the status of Cartier LOVE as an iconic symbol of love, like hanging love padlocks along the Ponts des Arts. Its simple, unisex, and identifiable design was also a genius move, allowing it the possibility to be worn by both male and female.
Cartier has long achieved its status as a royal jeweller of choice, as seen on Princess Diana and the Duchess of Sussex. To add to its popularity, celebrities that are highly regarded in the fashion world, such as Beyoncé, Rihanna, and Lady Gaga, have also worn and elevated the bracelet’s significance in popular culture.

An eternal LOVE
The Cartier LOVE motif is as simple as it is timeless: a screw. This everlasting pattern allows the maison to explore various reinterpretations through the years. Since the original iteration, the motif has been embodied with diamonds, carved on rings, and formed in various sizes, from small to large. Time has become the witness of Cartier’s quality, as its durability allows the collection to become heirlooms passed through generations, holding family heritage and sentimental value.

This year, Cartier expands its LOVE range with the introduction of LOVE Unlimited – a seamless creation, connected with a patent-pending invisible mechanism. Consequently, you will get a second-skin feel bracelet with the ability to link between one bracelet to another, creating various lengths and colours. It is a fresh approach to enjoying the love gesture that is fluid, personal, and sensuous.
What’s more, Jacob Elordi has just been announced as the brand’s new ambassador, becoming a bold reinforcement of the bracelet’s unisex character.

For more eternal icons, find them here.