Few luxury fashion houses embody Roman glamour and craftsmanship quite like Fendi. Founded in 1925 by Adele and Edoardo Fendi as a leather goods and fur shop in Rome, the brand quickly became synonymous with refined Italian artistry.
However, it wasn’t until Karl Lagerfeld joined as Creative Director for fur and womenswear in 1965 that Fendi’s global influence truly took shape. Lagerfeld’s 54-year tenure was nothing short of legendary, introducing the iconic double-F logo and establishing Fendi as a forward-thinking powerhouse in ready-to-wear and accessories.
After his passing in 2019, Silvia Venturini Fendi – already overseeing accessories and menswear – assumed full creative direction. Kim Jones was later appointed as Artistic Director of the women’s collection in 2020, bringing a couture sensibility and a fresh perspective until his departure in October 2024. Despite no successor being announced, the brand remains rooted in its legacy while continuing to push boundaries.
As with many fashion powerhouses, Fendi’s legacy is perhaps best encapsulated in its handbags. Timeless yet trendsetting, the brand’s most iconic bags have not only defined eras of fashion but have also become cultural symbols. Over the years, reinterpreted season after season and seen on the arms of icons, these pieces continue to transcend trends, reflecting the Maison’s enduring vision of elegance and craftsmanship.
In this edition of Style Staples, we turn our attention to five enduring handbag designs that represent the very best of Fendi.
Baguette
What’s a Fendi Style Staple list without the iconic Baguette? Introduced in 1997, the Baguette became an instant icon thanks to its compact, shoulder-hugging silhouette and endless variations in colour, texture, and embellishment.
Its fame skyrocketed when Carrie Bradshaw declared it “not a bag, it’s a Baguette” on Sex and the City, solidifying its status in pop culture. Often credited with launching the “It Bag” phenomenon, the Baguette remains a symbol of ’90s nostalgia and fashion-forward femininity. Today, it comes in everything from sequins to shearling, but always retains that instantly recognisable rectangular form.
Shop the Baguette here.
Peekaboo
Arguably just as iconic as the Baguette, the Peekaboo is another signature piece in Fendi’s handbag legacy. Launched in 2009, the Peekaboo was designed as the antithesis of overexposed logo-driven bags. With its structured top-handle silhouette, central turn-lock, and signature ‘peekaboo’ opening, it strikes a perfect balance between playfulness and refined elegance.
The bag quickly gained cult status among fashion editors and celebrities for its understated luxury and day-to-night versatility. It has since been reimagined in countless sizes, colours, and artisan editions, yet always remains quietly powerful.
Shop the Peekaboo here.
By The Way
The By The Way bag is a modern-day essential that debuted in 2014, known for its minimalist lines and practical design. With its sleek Boston-style silhouette, this satchel features a top handle and detachable shoulder strap, making it ideal for transitioning from desk to dinner.
Its name reflects the idea of going places “by the way,” a perfect match for its everyday versatility. Altogether, it’s lightweight, streamlined, and polished – striking the perfect balance of function and finesse.
Shop the By The Way here.
Mon Trésor
First appearing in 2018 under Silvia Venturini Fendi, the Mon Trésor – French for “my treasure” – reimagines the bucket bag with a luxe, contemporary twist. Petite but practical, it features a drawstring closure, crossbody strap, and compact silhouette that fits just the essentials.
Its playful proportions and refined detailing strike a balance between laid-back charm and understated elegance. No matter the material or reinterpretation, be it smooth leather or transparent PVC, the Mon Trésor remains a stylish companion for everyday wear.
Shop the Mon Trésor here.
Fendi First
The Fendi First was introduced by Kim Jones in 2021 as his first signature handbag for the brand’s women’s collection. Defined by its oversized ‘F’ clasp and soft, clutch-like shape, the bag blends architectural structure with relaxed sophistication.
It quickly became a red-carpet favourite and a staple in the wardrobes of modern trendsetters. Though newer than the rest, it channels Fendi’s heritage through bold structure, rich materials, and a distinctly modern perspective.
Shop the Fendi First here.
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