As the new year dawns upon us, Prada Malaysia is embracing a fresh transformation, elevating its digital platform to new heights with the introduction of a new face for Prada.com. The revamped digital platform called “Prada Capsule” now offers every Malaysian access to all-things-related to the House’s—serving as a hub for editorial and client content.
The highlight of the new platform is known ‘Pradasphere’ section, which takes visitors on a journey through the past, present, and future of the brand by applying filters and categories, users can explore fashion shows, special projects, campaigns, films, events, and the various locations that make up the Prada universe.
In an official statement, Maison Prada describes this digital realm as a “creative immersion into the Prada universe,” a captivating journey that is bound to leave a lasting impression on every visitor.
The website also boasts a more digitised, sleek, and charming design, offering flexibility, responsiveness, and omnichannel features. Striking a perfect balance between interactivity and elegance, providing users with a seamless and enjoyable browsing experience.
Malaysians can start exploring the Prada Time Capsule Section on Prada.com starting January 4th, 2024.