No, it’s not another Breaking Bad spinoff. Bryan Cranston is the latest star to join the KITH family as the star of the streetwear label’s Spring 23 campaign. The Emmy-Award-winning actor joins the roster of Hollywood stars to model for the label’s campaigns after Jerry Seinfeld and Edward Norton starred in the Fall 22 and the KITH x BMW collaboration respectively. 

Evoking Walter White-esque energy, Cranston is seen rocking a neutral palette of beiges, denim and sage greens and navy blues in the campaign shot in Palm Springs, California. Expect vintage-inspired bomber jackets, grandad cardigans, knits and intricate patchwork from the 197-piece collection of apparel, outerwear and accessories. 

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KITH Spring 23’s first drop will be available on the 10th of February. 

Picture credit: KITH

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