The local scene is never short on makeup and skincare brands that works just as well, if not better, than international names. This Malaysia Day, we’re shining the limelight on local household brands you may already know alongside some that just recently launched. We’re talking playful palettes and eco-friendly lip balms plus anti-ageing skincare and soothing masks. Take a look at our top picks of local makeup and skincare brands to support this Malaysia Day.

LUMI Beauty

Founded by entrepreneur and influencer Chryseis Tan, LUMI Beauty is all about achieving glowing skin. The brand’s collection may be limited but it’s all you need to have smooth and radiant skin just like Chryseis’. There’s also a range of beauty tools, scented candles and other miscellaneous items like adorable tote bags and gift cards. LUMI Beauty

Strangerous

Graphic liner looks have been the hype for years now, but it’s hard to achieve with regular pencil liners. Hence, Strangerous specialises in water-activated liners that come in convenient palettes. The brand currently offers two palettes: the ‘Essentials’ featuring bold hues, and the ‘Soft Tears’ which highlights pastel shades. Mix these colours with a drop of water and a brush, and the sky’s the limit. Strangerous

CS12 Skincare

Anyone battling sensitive skin would find solace in CS12 Skincare, a homegrown brand featuring Germany’s advanced skincare technology. You can find a wide range of skincare products from cleansers and serums to moisturisers and suncare products – all encased in luxe gold packaging. CS12 Skincare also offers a makeup-skincare-hybrid cushion infused with serum and sunscreen. CS12 Skincare

Velvet Vanity

Launched in 2016, Velvet Vanity rose to fame with their luscious lip products. Soon after, the brand started releasing cream blushes and liquid shadows that easily became crowd favourites. But the brand’s sunscreen release also proves that they can do more than just makeup. With it’s iconic tiffany blue packaging, Velvet Vanity is hard to miss when it comes to seeking local brands. Velvet Vanity

Mellow Jellow

Mellow Jellow is the newest skincare brand to join the local market, having been launched just last week. Inspired by the vibrant tropical vibe of Southern California, Mellow Jellow aims to hydrate and soothe your skin with its Chamomile Rosemary face mask. Featuring four variations of hyaluronic acids, the mask is sensitive skin-friendly and exudes a light scent, giving you smooth and plump skin the next day. You can also find a unique Jellie Bestie candle featuring the Chamomile Rosemary scent that’s perfect as gifts to your best friend. Mellow Jellow

Hygr

Despite only being 2-years old, Hygr has gained a large following for its eco-friendly lip balms and deodorants. The lawyer-turned-business owner duo posted a TikTok video that went viral, selling out 300 lip balms in an hour. Since then, Hygr has continued to improve in packaging and quality of their products, offering lip balms that can be used as blush and eyeshadow, alongside deodorants, hair oils and face oils. Hygr

b/ree

Founded by local influencer Brian See, b/ree focuses on face framing, where eyebrow pencils come to play. The b/ree eyebrow pencil comes in a precise triangular shape, featuring three shades: lightbrown, darkbrown and grey. You can purchase the pencils individually or get them in a bundle box that also comes with a limited-edition mirror and some acrylic b/ree coasters. b/ree

Featured image by Handmade Heroes.