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SIHH will be rebranded as Watches & Wonders Geneva starting 2020

This follows the industry’s apparent shift to be more inclusive, engaging not only those well versed in the world of horology but also the larger public. Last week, Fondation de la Haute Horlogerie announced that the Salon International de la Haute Horlogerie – which sees watch enthusiasts and journalists from around the world flock to…

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