Tiffany & Co. commemorates the debut of its latest Tiffany Lock collection with a campaign featuring ROSÉ of Blackpink, Jimin of BTS, singer Nancy Ajram and the House’s newly-appointed ambassador, actress Florence Pugh. Celebrating the icon of love, each campaign star is featured in the newest Lock designs; each design a powerful symbol of unbreakable bonds.
“We are excited to showcase the new expressions of the Tiffany Lock motif,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”
Inspired by an archival padlock from 1883, a design signature of the House for over a century, Tiffany Lock is an unparalleled expression of design and craftsmanship at the brand, paying homage to the jeweler’s illustrious heritage. Designed for all genders, the latest collection introduces various colorways of earrings, pendants, rings and a bracelet to the coveted diamond and gold collection. Distinguished by sleek silhouettes and adorned with Tiffany’s legendary diamonds, the offerings are available in 18k white, yellow and rose gold with full pavé diamonds, half pavé diamonds or an all-metal way. In addition, the House will debut a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds.
Photos by Tiffany & Co.