Goodbye Ultra Violet, hello Living Coral.
With the new year just around the corner, everyone is hit with trend forecasts and things to expect in 2019. For almost 20 years, Pantone has been the authority on the Colour of the Year and it’s not planning to break tradition anytime soon.
Say goodbye to 2018’s Ultra Violet and hello to 2019’s Living Coral.
The vibrant, warm and mellow tone is the perfect shade in between pink and orange – or as Pantone calls it, “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.
“With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed in the convivial PANTONE Living Coral hit a responsive chord,” said Leatrice Eiseman, executive director of the PANTONE Color Institute.
As usual, the colour is set to reflect trends in multiple industries including fashion, home and graphic design next year. But why wait until then? Here’s how style trailblazers like Bella Hadid and Heidi Klum have channelled the colour from as early as last February.
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