With a new store, Panerai wants you to dive into the depths of its story

Established in Florence by Giovanni Panerai in 1860, Panerai started out as a manufacturer of precision instruments rather than a watchmaker. Panerai, as a watch brand, can be one confusing to grasp by many. It has been around since the 1860s, but only released its first watch in the 1930s, right before the second World…

We are about more than just luxury. We are about appreciating the finer things in life whilst always being two steps ahead and aspiring for the next best thing whether in fashion, lifestyle, dining, travel or everything in between. We do it first class all the way, nothing less. It’s in the name.