Scaling back on fast fashion is not an easy task, but given its direct tie to global warming, it is our responsibility to join in the discussion of consumerism, waste, and pollution. Truth is, fashion is a major contributor to climate change and environmental degradation.
Today, local brands are taking the lead and diverging from the usual by using eco-friendly materials. This includes biodegradable, recyclable fabrics and environmentally friendly packaging. If you’re considering taking a step forward to live a more ecologically responsible lifestyle, bookmark these Malaysian fashion brands to your list!
1. The Modest Brand
The Modest Brand, as its name implies, is a modest athleisure wear built on two basic values—diversity and sustainability. Its apparel, made of recycled polyester, nylon, and cotton, are meant to fit women of all sizes and shapes. The brand set out to establish a new benchmark in the modest fashion market.
Shop The Modest Brand here.
2. FERN
FERN is a Malaysian-based sustainable brand that celebrates and promotes the artistry of batik printing. The brand is known for its unique creations, which combine traditional fabric-making skills with contemporary patterns. They offer effortlessly exquisite premium lifestyle resort-wear and they make all of their batik textiles in-house.
Shop FERN here.
3. LI’s Atelier
Ll’s creates premium designs that are durable for generations by incorporating eco-friendly natural textiles like linen. Each component has been carefully crafted and selected for its utility and adaptability. Their craftsmanship and attention to detail are exceptional. The brand is made to target people who prioritise comfort, elegance, and sustainability.
Shop LI’s Atelier here.
4. Terrae
Hefty, robust, and classic, this sportswear brand blends functionality and sustainability. From their packaging to clothing tags, garment bags, and envelopes—all of Terrae’s products, are made from Econyl regenerated nylon and FSC-certified, which is 100% recycled fibre extracted from abandoned fishing nets in the oceans as well as fabric scraps.
Shop Terrae here.
5. Wustler
Wustler’s exquisite loungewear and nightwear is manufactured from viscose and rayon, a semi-synthetic fabric derived from recycled cellulose fibre that is considered a more ecological option to polyester. Also, 1% of all their sales will be given to the non-profit Women’s Environmental Alliance (WEA).
Shop Wustler here.
6. Kanoe
Another brand that champions in Batik artistry. Founded by Noelle Kan, Kanoe pledges to be ethical and ecological by utilising materials weaved from all-natural materials. They travelled the world to find the best textiles, create all of their clothes in-house and collaborate with local businesses and craftsmen to produce one-of-a-kind pieces.
Shop Kanoe here.
7. OZERO Swimwear
Ozero Swimwear is a luxury eco-friendly swimwear brand founded by Elena Cheurina, a Russian model residing in Kuala Lumpur. The brand uses ECONYL®, a regenerated nylon fibre made from recovered plastic waste such as fishing nets for each of their swimsuit designs. They also opt for Italian fabric that is both breathable and durable, as well as providing good UV protection for your total comfortness.
Shop OZERO Swimwear here.
