Q&A: Jungmin Lee, founder of Ksisters, on the K-beauty phenomenon

We stole 7 minutes with Jungmin Lee, founder of Ksisters, to gather her thoughts on the K-beauty phenomenon in conjunction with the brand’s launch in Malaysia. Unless you’ve been living under a rock, there’s no denying the influence of Korean culture in the world today. From K-dramas to K-pop to K-beauty, the East Asian country…

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