So that’s what the ‘i’ in ‘iPhone’ stands for

In case you’ve forgotten, Apple co-founder Steve Job had once explained it is named after the “number one use that the consumers say they want to use the computer for”. There are certain letters that define generations and for ours of this technological era, none is as ubiquitous as the letter ‘i’ – lower-case in…

We are about more than just luxury. We are about appreciating the finer things in life whilst always being two steps ahead and aspiring for the next best thing whether in fashion, lifestyle, dining, travel or everything in between. We do it first class all the way, nothing less. It’s in the name.