The story of Chopard and the Cannes Film Festival is a long storied one that spans 25 years to date.
Honouring the 75th anniversary of the world’s greatest film festival, the maison’s artistic director and co-president Caroline Scheufele has decided to revisit the exceptional Palme, the logo of the festival and which Chopard has always brought to life in Fairmined-certified 18-karat gold.
In her eyes, Scheufele sees a new Palme, this time honouring love, symbolic of the affair Chopard has long has with the Cannes Festival.
A Stone of Love
The new Palme will have two of its tiny leaves studded with diamonds from suppliers certified by the Responsible Jewellery Council. One will be graced with 75 diamonds symbolising the Festival’s jubilee; while the other will feature 25 diamonds to immortalise the quarter-century of the partnership with Chopard: a double celebration in perfect unison.
The Fairmined-certified 18-carat yellow gold Palme will not be placed on the traditional rock crystal cushion, but instead on a base made of rose quartz – a stone symbolising love. In Greek mythology, this powdery pink, delicately veined gemstone is said to have been created by Aphrodite, the goddess of beauty and love. Quartz, from the Greek word krustallos meaning “ice”, is said to be the ice of the gods. Rose quartz was chosen to symbolise the unconditional love binding the Festival with cinema – as well as that of Chopard with the Festival since 1997, when Caroline Scheufele left carrying a Palme d’Or to be reinvented after a meeting with then Festival President Pierre Viot. Ever since, Chopard has cherished this partnership as a love story to be written, entirely contained in these constantly renewed vows, exactly as Caroline Scheufele is highlighting at Cannes this year with the theme ‘Chopard Loves Cinema’.
Perpetually Reinvented Palmes
Five years ago, for the 70th anniversary of the Festival, the Haute Joaillerie workshops were already hard at work designing an anniversary Palme whose stem and foliage were exceptionally studded with a shower of diamonds. A Palme that made a lasting impression, as did the one in 2014 – the first to be made of Fairmined-certified ethical gold mined with respect for people and the environment, making it the world’s first and only ethical film trophy.
In 2021, it was a young woman, Julia Ducournau, who was handed the Palme d’Or by Sharon Stone for what was only her second feature film: Titane. The Maison is proud to have participated in recognising a young filmmaker still at the start of her career and this was the first time it had been awarded to a female director since Chopard became the creator of this supreme reward turned jewel. Back in 1993 – when Jane Campion won this accolade for The Piano Lesson at a time when Chopard was not yet a partner of the Festival – the trophy existed only in its raw gold-plated and Plexiglas version.
Last year (2021) was in many respects a memorable edition of the Cannes Festival, since the two most important future-oriented official prizes – the Palme for short films and the Caméra d’or for the best first feature film – also crafted by Chopard, like all the trophies awarded by the Festival, were also won by young female directors: Tang Yi from Hong Kong for Best Short Film and Antoneta Alamat Kusijanovic from Croatia. for the Caméra d’or.
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