Both global brands announced their three-year partnership ahead of the new football season, days before the Red Devils played their first game against Leicester last Friday.
Antonio Valencia, Chris Smalling and Sergio Romero take position. They’ve got their eyes on the prize, and they look up at each other smiling in anticipation. No, this isn’t a picture of them on the playing field; it’s a clip of the three at a bar.
What’s the story? Hint: “liquid gold in red and black.”
The famed Manchester United players are just three of the faces you’ll see in a short film launched as a result of a partnership between Pernot Ricard’s original luxury blended scotch whisky, Chivas and the English Premier League giant.
Both global brands announced their three-year partnership ahead of the new football season, days before the Red Devils played their first game against Leicester last Friday.
To kick off the partnership, Chivas created the film to highlight the unique blend of characteristics that make up the United team. Shot in Los Angeles during their pre-season tour, the film portrays unseen sides of the club’s first team players to demonstrate their true identity both on and off the pitch.
The collaboration celebrates their collective belief that blended is better – in life, football and Scotch. For Chivas, that belief is reflected in its accruing of Scotland’s best malt and grain whiskies to create something extraordinary in a bottle. For Manchester United, it’s the combination of the world’s best footballers, a dedicated club team and a legion of fans all around the world (bear with us Liverpool die-hards) to create extraordinary results on the pitch.
Watch the video above to see how #BlendedisBetter.
Images: Courtesy of Chivas