Just in time for Earth Day, Cartier has announced it is joining Gucci’s CEO Carbon Neutral Challenge, a call to action for companies to take responsibility and action in combating climate change.
In a letter issued in November 2019 to CEOs across different sectors, Gucci President and CEO Marco Bizzarri put forward a collective commitment to address GHG (greenhouse gas) emissions immediately, instead of over decades. He called for companies to take full responsibility for their total emissions according to scientific recommendations, developing nature-based climate solutions to mitigate them and bring about positive change.
“We firmly believe that aspirations for a sustainable industry can only be achieved through collaborative initiatives” said Cyrille Vigneron, President and Chief Executive Officer of Cartier.
“As citizens of the world, we believe it is our duty to protect its biodiversity and make a positive impact on the planet. This means enhancing Cartier’s support for innovative partnerships such as the CEO Carbon Neutral Challenge issued by Marco Bizzarri and joining forces to deliver a positive impact on the planet and the people.”
Vigneron also added that he hopes further actors in the private sector will commit to the joint effort.
A partnership for the greater good
Marco Bizzarri, Gucci President and CEO commented: “At Gucci we are committed to a
nature positive approach and I applaud Cartier for joining the Challenge.”
“Taking this leadership step to prioritise emissions reduction through their science-based target and holding themselves accountable for all their residual emissions every year by investing in nature-based solutions to protect, manage and restore natural ecosystems, are actions that are urgently needed to tackle the climate and nature crises,” he added.
In joining the CEO Carbon Neutral Challenge, companies pledge to adopt an annual approach to avoid and lower GHG emissions, and then offset the total remaining emissions within their operations and across their entire supply chain through nature-based solutions.
For Cartier, this step is the latest in its ongoing efforts to address environmental issues. In 2020, the Maison launched Cartier For Nature, which advocates for actions that help protect, manage and restore our ecosystems. That same year, it also joined The Lion’s Share fund, which supports wildlife conservation and animal welfare.
In early 2022, Cartier became a part of the Science Based Target Network (SBTN) Corporate Engagement Program, a working group that helps corporations adopt science-based targets to protect the environment.
CEOs from Sanpellegrino, Lavazza Group, SAP, The RealReal and Levin Sources have also announced their participation in the CEO Carbon Neutral Challenge.
Source: Cartier, Gucci Equilibrium