For the past twelve years, Bulgari has partnered with Save the Children to empower millions of children in achieving their dreams and building a brighter future through education.
This World Children’s Day, Bulgari and Save the Children continue to push their mission forward with the ‘My wish for you’ communication initiative. In this campaign, we hear from people around the world as they share their wishes for all children to have health, education, adventure, and greater opportunities.
Releasing an inspirational video, Bulgari gives voice to individuals from all walks of life as they each express their personal wishes of love, hope, support and strength to the children.
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As a symbol of mutual connection and dreams that go beyond age, gender and boundaries, the speakers wear pieces from the Bulgari and Save the Children jewellery collection, their messages building up to one line that sums up the collective sentiment: ‘My wish is for you to live as you wish.’
A set of creative images also accompany this year’s initiative, featuring evocative, whimsical paper sculptures, embellished with jewellery from the Bulgari and Save the Children collection. The structures that seem to spring from the ground and go on to sprout symbolic objects like houses, hot air balloons and birds, are said to represent children’s dreams taking flight and reaching unimaginable heights.
In 2009, Bulgari embarked on a fundraising campaign in partnership with Save the Children to make a tangible difference in children’s lives. Today, the campaign has raised over 100 million dollars and reached over 2 million disadvantaged children in the world.
The funds collected from sales of Bulgari’s custom-made Save the Children jewellery collection have been invested into offering quality education, youth empowerment through upskilling, emergency response and programs to fight poverty.
Visit Bulgari.com to learn more about the partnership and the Save the Children jewellery collection.