Shop at Velvet
Shop at Velvet leans towards high-collar designs that radiate an effortlessly cool look. Other pieces, such as the Phoebe tunic, are made for versatile styling where the front panels can be twisted, draped on shoulders, or tied at the back. Natural fabrics such as linen and rayon prioritise comfort and durability, resulting in a fluid and airy fit that drapes naturally along the body.
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OMO
Amid a wave of minimalist brands, OMO sets itself apart with its fearless dance with fashion. Buttons are mismatched purposefully. T-shirts boast print-on-print designs, and harem pants are surprisingly given an even funkier treatment. The label’s boldness extends to even its colour palettes – think electric blue polka dots and lemon yellow stripes. OMO is perfect for those with playful and expressive personalities.
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Story of Zoia
For soft-spirited women, Story of Zoia offers a generous dose of lace, ruffles, and delicate fabrics for elegant everyday wear. Newly founded in 2024, its brand code of a pastel colour scheme translates softness into wearable expression. It is a go-to fashion choice for many, including fashion influencer Salsa Adhia.
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Drunk Dad
With pieces like a fish-printed collared shirt and an asymmetrical midi skirt, Drunk Dad is redefining everyday wear into eye-catching fashion statements. This emerging Indonesian label brings a chic and youthful flair with broad appeal.
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Tellavision
With the aim of creating wearable pieces that exist in the space between fantasy and reality, Tellavision’s name originates from “tell a vision”. Its first viral piece was the studded star bag from 2023, which was inspired by a shooting star and lovingly approved by content creators like Livania Rosalia.
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Bertjorak
Bertjorak brings all the kooky colours and prints to your wardrobe. Some collections are inspired by the zodiac, such as the air and water signs, featuring star, scale, and sea animal motifs. Each piece is in thoughtful colour combinations, such as violet with yellow and vivid orange with strawberry red.
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3 Mongkis
At a glance, 3 Mongkis sells elevated wardrobe essentials. Upon a closer look, blouses are haltered, blazers are in a V-neck, and the light fabrics allow layering one over another. For example, you can pair the Lise knit top with the Sabin top and Kirei pants. The possibilities are endless with 3 Mongkis’s pieces, making it suitable to level up your layering game – a favourite in Dwi Handayani‘s fits.
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Balunan
Living up to its name, Balunan (which means “balloon”), made its mark with its gorgeous domed, voluminous silhouettes, where skirts, sleeves, and dropped-waist peplums are exaggerated in size. Its colour palette spotlights diverse and soft hues, such as earthy tones and pastels. Its signature motifs include Kembang, Bunga Laut, and Bunga Desa, all derived from nature’s beauty: flowers, mythical creatures, and women.
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Day and Night
Founded by two sisters, Yelli and Konny Lumentu, Day and Night explores the duality of day and night. Based on this concept, the elevated wardrobe basics are either in a daylight or midnight colour palette, such as off-white and jet black. With clean yet classy designs, the brand spotlights elegant craftsmanship, resulting in its reputation for a modern yet timeless aesthetic. Most of the designs use 100 per cent cotton, ensuring breathability and comfort for the tropical weather.
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