Qixi Festival, often called Chinese Valentine’s Day, is a celebration of love that blends ancient legend with modern romance. Each year, couples in China and around the world mark the occasion with meaningful gestures, thoughtful gifts, and stylish expressions of affection.
This year, the festival falls on 29 August, and luxury houses are celebrating with exclusive new releases and limited-edition collections infused with romantic symbolism. From playful ready-to-wear to elegant jewellery and collectible accessories, these pieces make for thoughtful gifts to give or chic outfits to wear for the occasion.
Burberry
Burberry celebrates Qixi Festival with a capsule collection that merges modern fashion and heritage craft. Co-created with Donghua University, it reinterprets the Chinese knot – a timeless symbol of love and connection.
The knot motif adorns T-shirts, cotton poplin shirts, shorts, and Italian-woven silk scarves, alongside the iconic Thomas Bear charm in wool cashmere wearing a ‘B’ knot T-shirt. Completing the collection, a romantic campaign starring Wu Lei and Zhang Jingyi captures the beauty of spontaneous love.
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Sandro
Sandro introduces a Fall/Winter collection blending French refinement and a modern tribute to love for this year’s Qixi Festival. Heart motifs, rouge pink, and baby blue anchor the designs, creating fresh, gender-inclusive interpretations of couple dressing.
Womenswear features lace, beaded florals, and denim-suede contrasts, while menswear updates classics with romantic touches like heart-patched tees. Romantic yet wearable, the collection reflects Qixi’s spirit through refined silhouettes, expressive colours, and meticulous craftsmanship.
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Maje
Maje unveils its 2025 Qixi capsule, a romantic tribute to Chinese Valentine’s Day reimagined through the maison’s French perspective. The collection contrasts bold black and soft pink, enriched with delicate lace and intricate embroidery to symbolise love’s duality.
Inspired by a Provençal countryside picnic, natural motifs like wildflowers and daisies are woven into the designs using classic thread-by-thread embroidery. More than a collection, it represents a timeless dialogue where French craftsmanship meets Eastern sentiment, celebrating love in every detail.
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Miu Miu
Miu Miu marks Qixi 2025 with a romantic yet rebellious collection of ready-to-wear and accessories. Sporty knits, vintage lingerie-inspired slips, sharp grey tailoring, and playful mini skirts define the wardrobe, while oversized fleece and plush shearling add warmth.
Accessories complete the look with polished leather shoes, the iconic Wander bag in seasonal finishes, and a special heart pendant designed for the occasion. Together, the collection blends nostalgia with modern edge, capturing Qixi’s spirit of love and individuality.
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Qeelin
Qeelin unveils a new Wulu Eternity necklace for Qixi 2025, embodying love, luck, and harmony in exquisite design. The pendant showcases six Wulu motifs, pairing diamonds with signature pink HyCeram® ceramic for a fresh, modern touch.
Its rotating feature symbolises continuous fortune, while the 18K rose gold chain shimmers with timeless elegance and charm. Versatile and stackable, the necklace transitions seamlessly from festive celebrations to daily wear, making it a truly meaningful gift.
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Valentino
Maison Valentino celebrates Chinese Valentine’s Day 2025 with a romantic campaign starring Ren Min and Zixiao Zhao. The campaign highlights looks from the Fall 2025 collection alongside Valentino Garavani’s Nellcôte and Viva Superstar bags.
The Nellcôte line returns with intricate embroidery, bold textures, and versatile new sizes for everyday elegance. The Viva Superstar on the other hand, expands with striking colourways, precious materials, and multifunctional designs to celebrate Qixi in style.
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