On November 5th, food enthusiasts in Malaysia will be treated to an unprecedented culinary experience, as Korea’s elite culinary talents unite to present the rare halal MiGyeongSan Hanwoo beef. This one-day-only event, taking place at Fritz, Troika Sky Dining, will feature a tasting menu crafted by two of Seoul’s most renowned chefs, Allen Suh of Two Michelin Star Restaurant Allen and Jun Lee of Two Michelin Star Soigné, showcasing the sophisticated nuances of this rare beef variety.
This is the world’s first halal MiGyeongSan Hanwoo beef presentation, an exclusive culinary showcase that has never been done before in Malaysia, or anywhere else. A noteworthy event that demonstrates the exceptional quality and taste of Grades 1++, 8 and 9 MiGyeongSan Hanwoo beef – with their unmatched tenderness, rich flavour and exquisite marbling.
MiGyeongSan beef is celebrated as a cultural jewel in Korea, lauded for its matchless marbling and profound flavour profile, akin to Japan’s celebrated wagyu, yet distinct in its richness and meaty essence. The production of MiGyeongSan beef is an art form in itself; it comes from cattle that have never calved, nurtured with a precise diet aimed at achieving supreme meat quality. Even within Korea, such beef remains a rare find, leading to its reverence as a national cultural asset. MiGyeongSan beef represents the finest of Korean culture, reflecting its dedication to excellence, heritage and the art of producing exceptional culinary experiences.
Behind the inception of this remarkable culinary event is Olivia Lee Lepinoy, an illustrious figure in the world of culinary arts, a noteworthy chef and entrepreneur with a deep-seated passion for premium Korean produce. Her journey is studded with outstanding stints at Michelin-starred institutions like Burj Al Arab and ventures as a private chef to Korea’s elite.
Today, Olivia stands as a powerhouse in the food industry, helming brands like BrandFit, SoGoodK, and TasteK. Her ventures are known for their emphasis on supreme quality and her innovative contributions to promoting Korean cuisine globally. With a robust social media presence, Olivia actively shares her culinary explorations with a widespread audience, offering a glimpse into the finest dining experiences across continents.
Through her enterprise, Plan New, Olivia endeavours to introduce MiGyeongSan Beef to an international audience, marking this event as the first-ever showcase of this magnificent beef outside Korea. The event’s significance is bolstered by the support of Hanwoo Board Korea and the Korean Beef Export Organisation, illustrating the enthusiasm to propagate Korea’s rich gastronomic heritage globally.
“I want to show the world how beautiful our Korean produce is – and what better way than to have two of my star friends, chefs Allen and Jun Lee cook it for everyone to experience?” Olivia teases on this highly anticipated event.
Chefs Jun Lee and Allen Suh, whose reputations precede them, bring their masterful blend of global techniques and local flavours to this event. Chef Jun Lee, a visionary at the prestigious Soigné, is celebrated for his artistic interpretations of French cuisine married with Korean ingredients. Known for his modern and artistic approach to French cuisine, he masterfully combines global culinary techniques with local Korean ingredients, creating a dining experience that is both innovative and rooted in tradition. Having trained at top establishments like The French Laundry and Le Bernardin, Chef Jun Lee has become one of Korea’s most celebrated chefs.
Chef Allen Suh, on the other hand, is lauded for his elegant approach to contemporary French cuisine, making Restaurant Allen a distinguished culinary destination in Seoul. He has firmly established himself as one of Seoul’s leading chefs, drawing food enthusiasts from around the globe to experience his meticulously crafted menus. He creates dishes that are as artful as they are flavourful and his culinary philosophy blends classic French techniques with the freshest seasonal ingredients, delivering a sophisticated yet approachable dining experience.
Attendees can anticipate an intricate tasting menu curated by these outstanding chefs, with each course thoughtfully highlighting various cuts of MiGyeongSan Beef, paired with traditional banchan side dishes. The exclusivity of this menu, priced at RM980++ per person, reflects the extraordinary nature of the beef being served, with advanced reservations available through Fritz’s website. This unique opportunity offers a sensory journey through taste, texture, and tradition, amid the opulence of Troika Sky Dining’s panoramic views.
The collaboration not only highlights the talents of these culinary virtuosos but also signifies a milestone in the global culinary landscape with the introduction of halal MiGyeongSan Hanwoo Beef. As the world’s first Halal MiGyeongSan promotion, this event promises an exclusive culinary adventure that underscores the richness and intricacy of Korean beef, poised to enthral gourmets with its dense flavours and luscious mouthfeel.
Apart from the dining event, MiGyeongSan Beef, along with other premium Korean produce, is now available at Culina, Four Seasons Shoppes, Kuala Lumpur. This initiative affirms Plan New’s commitment to delivering the zenith of Korean culinary traditions and experiences to discerning international palates.
Ultimately, this hallmark event stands as a testament to the unyielding dedication to excellence inherent in Korean culinary culture. For food lovers eager to explore new gastronomic frontiers, the unveiling of MiGyeongSan Beef outside its homeland is not just a dining affair but a rare glimpse into the opulence and artistry synonymous with Korean epicurean traditions. It is not merely a meal but a cultural experience that will linger long after the last course is served, leaving an indelible imprint on the palate and the soul.
Date: Tuesday, 5th November 2024
Venue: Fritz, Troika Sky Dining
Price: RM980++ per person
To make a reservation for lunch or dinner, click this link or WhatsApp Troika Sky Dining at +6011-2389 7080.
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