Drunk Elephant, the brand that’s dedicated to using only skin-benefiting ingredients or those that support the integrity of their formulations, has just launched their latest eye serum, the impressive A-Shaba Complex™ Eye Serum. This potent formula is specifically designed to smooth, depuff, and reduce the appearance of fine lines around the delicate eye area.
We had the pleasure of speaking with Tiffany Masterson, Founder and Chief Creative Officer of Drunk Elephant, to get the inside scoop on this game-changing serum.
How does this product differ from other Drunk Elephant eye care treatments?
Each eye product has its own specialty. A-Shaba is our latest, lightweight retinol and caffeine eye serum and is ideal for those seeking a multipurpose eye formula that helps target both puffiness and signs of ageing while protecting skin against environmental damage and providing sheer moisture to skin.
The other products like Ceramighty are the richest. It is designed for those who find that they just cannot get enough moisture for the skin around their eyes. Meanwhile, C-Tango is our medium-weight cream formula that is loaded with eight skin-firming, strengthening peptides, five forms of brightening vitamin C, and multiple other activities that are more targeted toward improving signs of ageing—fine lines and wrinkles and hyperpigmentation.
You can absolutely alternate—or combine two or all three—to find what works best for your skin. There is no wrong way to use them. And all three can be applied 360 around the eye area, lids included.
Can you tell us about the key ingredients?
A-Shaba contains 0.1% retinol, 3% caffeine, and copper tripeptide-1. We included 0.1% retinol due to its gentle concentration that’s OK for everyone to use. This pure form of vegan retinol can help improve the look of fine lines and wrinkles around the eye area, as well as ward off the free radical damage done by daily exposure to UV rays, pollution, and other environmental stressors.
The 3% caffeine on the other hand, contain powerful antioxidant benefits for skin and, at higher concentrations (3% and above), has the potential to alleviate puffiness around the eyes. And we formulated with copper tripeptide-1, which is used for its powerful antioxidant properties and its ability to promote healthy collagen production (reducing the appearance of fine lines) and improve skin elasticity.
Why did you choose to formulate A-Shaba with 0.1% retinol?
Retinol helps improve the look of fine lines and wrinkles and ward off the free radical damage done by daily exposure to UV rays, pollution, and other environmental problems.
Who would benefit from this product?
Anyone who is looking to reduce the look of fine lines and wrinkles in the eye area or alleviate puffiness around the eye area. A-Shaba is also a great option for anyone who is looking to improve elasticity for a rested, more youthful look.
How should you apply A-Shaba?
Pat one pump under and around the eyes, including along the orbital bone, morning or night. Always use a broad-spectrum sunscreen after.
Is it safe for daily use, or do you need to build up your tolerance?
Yes! It is safe to use daily, morning or night.
What do you hope users feel when wearing A-Shaba?
I want A-Shaba users to feel like their eyes appear younger. With the combination of 0.1% retinol, 3% caffeine, and copper tripeptide-1, A-Shaba is great for fine lines, discoloration, wrinkling, and loss of elasticity around the eyes, and the caffeine reduces the look of puffiness and inflammation. And it still has the ease and lightness of the original Shaba—the best of both worlds in one eye serum.