This trend has also been fuelled by a preference for premium spirits and luxury goods, particularly among very trendy younger consumers who are embracing cognac in cocktails and as a status symbol. Sure, China’s cognac market has seen a downturn, but emerging focus is here in Southeast Asia and nearby India as these locations become the new growth engines for the storied spirit.
And with cognac experiencing continued popularity in Malaysia, driven by an ever-growing middle class and increasing disposable incomes, it’s only natural that a cognac house would celebrate this country as a whole with a special release of its own.
Hence, the recent unveiling of the LOUIS XIII Malaysia Edition – a limited release that pays tribute to Malaysia’s rich heritage and architectural achievements. With only 40 of these decanters adorned with intricate gold leaf and hand-gilded detailing available nationwide, the special 70cl edition honours the nation’s journey through a luxurious blend of craftsmanship and national pride.
This is lovingly showcased with intricate gold leaf renderings of three of Malaysia’s most iconic skyscrapers: the Petronas Twin Towers, Warisan Merdeka Tower, and The Exchange 106 that adorn every decanter. Of course, these striking designs have been meticulously hand-applied by local artisans, showcasing their exceptional skill and preserving the artistry of traditional gilding.
If you’re interested in making this very special decanter the centrepiece of your home or office bar, you may enquire about the LOUIS XIII Malaysia Edition at The Chamber – situated within The Starhill, Pavilion Bukit Jalil, and Sunway Pyramid – before they’re all snapped up.
Sip and savour more drinks stories here.