After much anticipation, Chivas Regal brought to life the fourth edition of its signature ‘I RISE WE RISE’ cultural movement on 8 November 2025 – transforming The Red Warehouse into a multi-sensory playground that celebrated culture, creativity, and the spirit of collective success.
The 2025 instalment, anchored by the debut of The RISE Room, delivered a high-octane party that saw music, street fashion, and mixology converging under one roof. Staying true to Chivas Regal’s philosophy that success is a shared journey, the event united hustlers, creatives, and tastemakers from every walk of life, embodying this year’s central theme of different hustles, one movement.
Guests were invited to roam freely across the three distinct spaces that make up The RISE ROOM, exploring the varied subcultures that drive today’s creative landscape. In case you missed it (or want to relive the night), here’s everything that went on inside Chivas Regal’s biggest party of the year.
The Warehouse led the night’s electric spark
The Warehouse pulsed with energy from an electric DJ lineup. British DJ and producer Tita Lau was the headliner of the evening. DJ San lifted spirits with melodic techno hits at The Warehouse. DJ Joleen kept the crowd hyped up during her electrifying set. Vanns Ngo served tech house beats at The Warehouse. DJ Xu and Mr Yang kept the crowd's momentum going with house music. DJ Smooth Brain Girly completed the entertainment lineup with dynamic tunes. Jon Lee of Penrose helmed the bar at The Warehouse, serving up two unique cocktails. The bar inside The Warehouse offered world-class mixology throughout the evening. Guests were also invited to explore immersive brand rooms and interactive activities celebrating the I RISE WE RISE movement.
As the main stage and largest room, The Warehouse brought a powerful lineup headlined by British DJ and producer Tita Lau, who kept the atmosphere electric with her energetic beats. Other talents who delivered dynamic sets throughout the evening include San, Vanns Ngo, DJ Joleen, Smooth Brain Girly, XU, and Mr Yang.
Beyond the music, guests explored immersive brand rooms and a bar operated by Jon Lee and Maria Escobia of Penrose, awarded the Best Cocktail Bar in Malaysia and No. 10 on Asia’s 50 Best Bars list. Together, they served up world-class mixology that fuelled the night’s dopamine rush.
The Block saw street culture in full force
The Block set the stage for hip hop and baile funk beats.
DJ Siangyoo lit up The Block with his thrilling mashups, while Backdoor Bodega's Thanesh Joel fuelled the adrenaline with Chivas Regal cocktails.
TNTCO showcased a streetwear collection inspired by Chivas Regal’s global partnerships with Arsenal and Scuderia Ferrari HP.
Meanwhile, The Block pulsed with the rhythms of hip hop and baile funk. Filipino DJ Siang Yoo commanded the space alongside familiar local talents DJ Julian, MRG, DJ 2aces, and Bronny. Thanesh Joel of Penang-favourite Backdoor Bodega helmed the bar, bringing its award-winning creativity – fresh off winning the Best Cocktail Menu at both Asia’s and World’s 50 Best Bars Awards 2025 – to Kuala Lumpur.
There was also a fashion showcase in collaboration with TNTCO, the Malaysian streetwear label known for avant-garde designs and sharp takes on contemporary culture. Drawing inspiration from Chivas Regal’s global partnerships with Arsenal and Scuderia Ferrari HP, TNTCO unveiled exclusive apparel that translated the ‘I RISE WE RISE’ ethos into bold, wearable statements by way of leather racing jackets and football-inspired jerseys.
The Techno Bus delivered a high-voltage ride
The Techno Bus provided a one-of-a-kind experience for fans of techno music.
DJ LHYST from Cologne was the headliner for The Techno Bus.
DJ Curzon made the wheels on the bus go up and down with his banging hits.
For techno loyalists, The Techno Bus delivered unrelenting energy through headliner LHYST, supported by local DJs Curzon and Annjo, ensuring that the pulse of the night never wavered.
Celebrating high-performance with Scuderia Ferrari HP
The RISE Room also offered a dedicated space that paid further homage to Chivas Regal’s ongoing partnership with Scuderia Ferrari HP. Equipped with racing simulators and interactive reflex games, guests were immersed in a world that mirrored the adrenaline, ambition, and performance-driven energy of motorsport culture.
Taking centre stage at the event was the Chivas Regal XV – made from a blend of the finest 15-year-old whiskies that have been selectively finished in French Oak casks to create an unequivocally sophisticated drinking experience. With its smooth, fruity richness accompanied by notes of butterscotch and caramel toffees, Chivas Regal XV served as the drink of choice to complement the night’s electrifying atmosphere.
For a taste of the Chivas Regal XV, visit the Official Pernod Ricard Store on Shopee. Keep up with more updates from the brand at chivas.com or follow Chivas Malaysia on Facebook.
Photos courtesy of Chivas Regal