These next-gen tastemakers are more than just well-dressed – they’re pushing boundaries, spotlighting local designers, and setting new standards for what fashion looks like in Southeast Asia. From streetwear lovers to minimalist stylists and trend-forward creators, their unique perspectives are helping shape a new Malaysian fashion narrative.
Looking to refresh your Instagram feed or find fresh fashion inspo? These are the Malaysian style creators to keep your eye on.
Joey Lee (@joeychocz)
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Joey Lee is a chemical engineering graduate with a standout presence in the local fashion scene, known for her Korean-inspired outfits and DIY styling hacks. A former beauty pageant runner-up, Joey’s content resonates with Gen Z and millennial audiences alike. Her engaging TikToks regularly rack up over 250K views, thanks to her creative eye and strong connection with the fashion-forward Malaysian community.
See what Joey is styling next here.
Ainina Hasnul (@ninahasnul)
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Ainina Hasnul is a Penang-raised creative whose blend of art, music, and personal style is shaping local fashion conversations. While she’s also known for songwriting and creative writing, her visuals and content showcase a thoughtful, expressive aesthetic that resonates within Malaysia’s emerging style community. With a growing social media presence and a distinctive voice that spans culture and creativity, Anina is one to watch as Malaysian fashion evolves.
Keep up with Ainina’s creative ventures here.
Von (@von115)
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Von is a Malaysian fashion and travel creator known for her clean, elegant style and effortlessly curated outfit videos. As the founder of Sundaysfit, an online clothing brand, she channels her fashion sensibility into the retail space while continuing to highlight local finds and everyday wearability. Her content blends elevated basics, travel diaries, and a grounded take on Malaysian street style that feels both personal and polished.
Follow Von here for more fashion moments.
Candy Teoh (@candyteohct)
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Candy Teoh began her fashion journey in Alor Setar before making her mark in Kuala Lumpur, where she founded the homegrown brand LADY, a label driven by her belief in confidence through style. She blends dance, fashion, and creative content with a playful edge, often showcasing bold yet wearable looks inspired by both local culture and global trends. A rising name in Malaysia’s fashion entrepreneurship space, Candy continues to shape the local style conversation through her brand and online presence.
Discover Candy’s latest fits and finds here.
The Pwincess Diaries Girls – Sherry, Khadija, and Inarah
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The Pwincess Diaries Girls – Sherry (@thesherryamin), Khadija (@khadijameor), and Inarah (@inarahsofiya) – have made their mark in Malaysia’s fashion scene with their unique mix of personal style, friendship-driven content, and everyday glamour. Their content blends playful fashion experiments with candid moments and coordinated looks, often reflecting their strong friendship dynamic and Gen Z energy. Whether they’re styling streetwear, baju kurung, or matching sets, the trio brings a refreshing, creative flair to local fashion content.
Keep up with their style picks here.
Sarah M. (@st.srh)
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Sarah is a Malaysian style creator known for her fresh take on modest fashion, blending clean silhouettes, neutral tones, and sharp layering. She often shares her polished everyday outfits that strike a balance between effortless cool and intentional styling. As a young wife and mother, Sarah continues to inspire with looks that are both fashion-forward and grounded in real life.
Catch all of Sofia’s latest content here.
Wendy Liow (@wendylsc_)
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Founder and creative director of Evré Studio, Wendy Liow is known for her clean, neutral-toned aesthetic and effortlessly polished style. She regularly shares outfit ideas that blend sophistication with comfort, making her feed a favourite among fans of elevated basics and refined wardrobe staples. With consistent styling and a keen eye for detail, Wendy brings a quiet elegance to Malaysia’s evolving fashion scene.
Keep up with Wendy here.
Catch up on the latest style stories here.