You can now expand your bag collection with a click, as French luxury fashion house Longchamp has finally unveiled its new e-commerce site in Malaysia.
In celebration of the site launch, Longchamp brings the a touch of Paris to Malaysia by introducing the Le Pliage Tour Eiffel bag as an online exclusive. Inspired by the monumental icon of Paris, the Eiffel tour takes centre stage on the brand’s emblematic bag, so you have a bit of the French je ne sais quoi wherever they go. The limited edition design is available in three silhouettes and retails online while stocks last.
The first collection offered on the new website is Longchamp’s Spring/Summer 2021 collection, which pays tribute to the casual and playfully Parisian woman. It features ready-to-wear, accessories and bags that have received a seasonal makeover. Debuting this season is the Brioche line, which is crafted out of soft, padded leather and comes fitted with an adjustable chain.
“This new platform is a wonderful opportunity for the Longchamp online experience for our existing audience in Malaysia, but also a great way to be visible in new areas for new customers,” said Jean Cassegrain, CEO and grandson of the label’s founder. “We are experimenting and seeing positive results and are eager to keep constant focus on the quick evolutions of these online tools. I believe that a creative brand like Longchamp will attract new consumers through constant innovation and quality of our products, together with adapted and dedicated online platforms and relevant omnichannel strategy.”
Bag lovers can now shop Longchamp’s most popular collections in full screen, with a user-friendly design for a seamless shopping experience. Customers can expect to receive their Longchamp products within 1-3 working days, or select the Click and Collect option. Click here to start shopping.
Photos: Longchamp