Industry experts weigh in that KKW will “blow through the reported 300,000 units that were produced of her US$48 Crème Contour & Highlight Kit in less than 5 minutes”.
Tomorrow, June 21, is the date to watch out for if you’re even remotely interested in makeup.
It is the day Kim Kardashian West’s very own makeup line will be dropping, finally helping the Instagram Kween cash in on the beauty phenomenon she originally started.
KKW Beauty, first announced to Kardashian’s 101 million followers on Instagram last week, has garnered millions of views and likes of its own so far, and the site isn’t even live yet. From the sneak peeks, it looks to focus heavily on the reality star and entrepreneur’s signature contoured makeup.
According to this article on WWD, industry experts weigh in that KKW will “blow through the reported 300,000 units that were produced of her US$48 Crème Contour & Highlight Kit in less than 5 minutes”.
If you’re not so good with math, that’s US$14.4 million. Those are numbers rivalling the likes of L’Oréal, Estée Lauder, P&G, Coty and Unilever.
“We have a good model, and even from our lip kit, we have a really good general idea of what our customer is going to be like. We are definitely prepared for the demand,” Kardashian was quoted as saying.
She is, of course, referring to the first test batch in April when she teamed up with her sister’s Kylie Cosmetics to release KKW by Kylie Cosmetics créme lipstick set. The 300,000 from that US$45 kits sold out in minutes too, raking in US$13.5 million
Feeling lucky? Then stand by for when the site goes live June 21 here.