For over three decades, LILANZ has been shaping the language of modern menswear in China. Founded in 1987 in Jinjiang, the leading Chinese menswear brand is renowned for its minimalist design philosophy and refined tailoring, balancing business formality and everyday comfort.
As the flagship brand of China Lilang Group, LILANZ has evolved beyond its Jinjiang roots to boast over 2,700 stores across China and is now seeking to expand its international presence. Guided by innovation and a distinctly modern aesthetic, the brand now takes a bold step forward with its latest milestone in Malaysia: the opening of its new store at Pavilion Bukit Jalil.
Marking its second Malaysian location and the first in the world to introduce its groundbreaking “Future Business” retail concept, the 4,350-square-foot boutique redefines what a fashion store can be – an immersive, sensorial journey through design, technology, and imagination.
A new era of menswear retail
Located on Level 2, Pavilion Bukit Jalil, the new LILANZ store is inspired by the evolution of travel – from the grounded sophistication of automobiles and trains to the boundless spirit of airplanes and space capsules. The store translates these modern forms of motion into a spatial experience that feels like stepping into a vision of the future: an interplay of metal, geometry, and light that reflects LILANZ’s “Surreal Future Business” aesthetic.
The interiors pair polished stainless steel and smooth glass terrazzo with subtle accents of Malaysian bamboo, an intentional nod to local craftsmanship and natural warmth. Every element, from the lighting design to the tactile materials, embodies a careful harmony between structure and soul.
At the heart of the space, a dedicated pants zone serves as both an architectural anchor and homage to one of LILANZ’s core specialities. Around it, the brand’s three pillars – SMART, URBAN CASUAL, and PERFORMANCE WEAR – unfold across minimalist displays that invite exploration. Even the capsule-like fitting rooms continue the futuristic narrative, blending privacy, comfort, and design ingenuity in one seamless experience.
A pop of colour awaits in a curated enclave of vibrant polo tees, breaking the store’s sleek monochrome palette with playful contrast. It’s these thoughtful details that ground the avant-garde environment in approachability, reminding visitors that LILANZ’s future-forward vision remains rooted in wearability and everyday ease.
European sophistication, tailored for the tropics
In conjunction with the store opening, LILANZ unveiled its Autumn/Winter 2025 showcase – spotlighting sleek leather jackets, sartorial suits, and runway accessories that turned every head in the boutique.
Similarly, the brand’s latest collection is an ode to European refinement, while building on the brand’s aforementioned core pillars. Reflecting the region’s natural surroundings, the collection features neutral, muted tones punctuated with subtle Nordic and Celtic-inspired motifs on both luxurious textures suited for Europe’s cooler climate as well as comfortable, breathable fabrics for Malaysian weather.
SMART – For the confident modern professional, this series revisits power dressing with light, tactile fabrics such as cotton, silk, and fine knits. The palette of slate grey, deep brown, and serene blue evokes understated luxury, while subtle Celtic motifs weave in symbolism of good fortune and protection. Long coats and double-breasted blazers sculpted with sleek lines highlight the brand’s signature tailoring, speaking to the contemporary business elite.
URBAN CASUAL – Minimalist yet expressive, this line channels Scandinavian sensibilities with layered neutrals, textured jacquards, and relaxed tailoring that blurs the line between sophistication and ease. Fair Isle pine motifs pay homage to Scotland’s iconic knits, reinterpreted with an effortless simplicity befitting urban lifestyles. A restrained palette of crisp whites, deep blacks, soft grey, sand tones, and khaki accented with a hint of terracotta captures the calm yet cosmopolitan rhythm – ideal for the modern man’s elevated everyday wardrobe.
PERFORMANCE WEAR – Designed for life on the move, this range fuses form and function with wrinkle-resistant, breathable, and water-repellent materials – proof that practicality can coexist with polish. Grounded in purposeful design, the pieces shift from cool blues, blacks, and greys set for business traveling, to earthy browns and coffee hues, and subtle infusions of warm orange and gamboge for light outdoor pursuits.
Grand opening celebration
Jason Tan, Faiz Haq, and Leslie Png.
Daler Yusuf.
Iyzdham Ang.
Hariz Hamdan and Ezaidi Aziz.
Brian See.
Alvin Tiew.
Azrel Ismail.
Sam Wong.
Loo Ying Yong.
Andy Teh.
Of course, the store’s launch ceremony wouldn’t be complete without the stylish guests in attendance. Spotted among the most suave male personalities – all dressed in LILANZ – were Leslie Png, Alvin Tiew, Azrel Ismail, Iyzdham Ang, Hariz Hamdan, and Sam Wong, to name a few.
To commemorate the launch, LILANZ is offering new customers an exclusive welcome gift: a leather card holder complete with four RM150 rebate cards, redeemable monthly from November 2025 to February 2026 (while stocks last).
Shop the brand’s Fall/Winter 2025 menswear collection now at LILANZ Pavilion Bukit Jalil, located at Lot 2.17.00, Level 2, Pavilion Bukit Jalil, Kuala Lumpur. Follow @lilanz.sea on Instagram for more updates.
Photos courtesy of LILANZ