When it comes to creating an unforgettable physical retail experience, Coach somehow always manages to impress. The New York-based luxury brand has reached new heights in retail spaces with an immersive pop-up experience built inside an actual aircraft with Coach Airways. 

Located at the popular Freeport A’Famosa Outlet in Malacca, Coach Airways spans 4,198 square feet of space housing Coach’s best-selling bags and new collections. The space is Instagram fodder for those who visit, with architectural and design elements inspired by the golden era of 1970s air travel. 

Don’t miss the cockpit and passenger lounge cabins that highlight Coach’s signature design elements. The collections here cater to all-gender ready-to-wear, bags and travel accessories. Coach has also unveiled a selection of exclusive t-shirts, passport cases, luggage and tote bags and other travel accessories with a re-imagination of the house’s Signature to coincide with the pop-up. 

As expected from a first-class flight experience, the pop-up also features the house’s second instalment of the Coach Café, so you can sip on artisanal coffee and drinks while you’re “on the fly.” 

Coach Airways is open daily from 10 am to 10 pm. FAO Airplane, Freeport A’Famosa Outlet, Jalan Kemus / Sempang Ampat, 78000 Alor Gajah, Melaka, Malaysia.