Following years of innovation in non-surgical skin lifting, Merz Aesthetics is ushering Ultherapy PRIME into a new chapter in Malaysia. At the recent Ultherapy PRIME Soirée in Kuala Lumpur, the world’s largest dedicated medical aesthetics company unveiled two major milestones for the brand: the appointment of Scha Alyahya as Ultherapy PRIME’s first Malaysian brand ambassador and the launch of the new Ultherapy Mask – PDRN Peptide Radiance.
The announcements reflect Merz Aesthetics’ continued commitment to advancing personalised aesthetic care while supporting patients beyond the treatment room. Together, they reinforce the philosophy behind Ultherapy PRIME’s 2026 campaign, “See My Skin, Lift My Way”, which celebrates individuality and the belief that every skin journey is unique.
The Ultherapy PRIME Soirée was held at The Starhill in Kuala Lumpur.
The event highlighted Ultherapy PRIME's 2026 campaign, "See My Skin, Lift My Way", featuring South Korean actor Lee Min-ho.
South Korean celebrity Jun Ji-hyun also stars in "See My Skin, Lift My Way" campaign.
Raymond Ong, Associate Vice President, Regional Commercial APAC at Merz Aesthetics, giving the opening speech at the soirée.
Scha Alyahya is the new face of Ultherapy PRIME in Malaysia
As one of Malaysia’s most recognisable personalities, Scha Alyahya‘s appointment as brand ambassador marks a significant milestone for Ultherapy PRIME. Known for her effortless elegance and enduring influence in the fashion, beauty, and lifestyle space, she embodies the values that the brand seeks to champion: confidence, authenticity, and a commitment to looking and feeling one’s best.
“Ultherapy PRIME truly reflects my belief in authentic, results-driven treatments,” Scha comments on the partnership. “It’s about embracing innovation that enhances natural beauty without compromising who you are.”
Her partnership with Ultherapy PRIME aligns closely with the brand’s philosophy of enhancing natural beauty rather than transforming it. According to Raymond Ong, Associate Vice President, Regional Commercial APAC at Merz Aesthetics, Scha represents the growing preference for results that look authentic and uniquely individual to today’s aesthetic patients.
“Scha truly embodies the spirit of Ultherapy PRIME. She represents modern beauty – confident, authentic, and comfortable in her own skin,” he says.
Extending the Ultherapy PRIME experience beyond the clinic
Alongside the ambassador announcement, Merz Aesthetics introduced the Ultherapy Mask – PDRN Peptide Radiance, a new skincare innovation designed to complement Ultherapy PRIME treatments and support post-treatment recovery.
As patients increasingly look for ways to maintain and extend their treatment outcomes, aftercare has become an integral part of the aesthetic journey. Available exclusively through PRIME-certified clinics, the new hydrogel mask is designed to support hydration, skin recovery, and radiance following aesthetic procedures.
The launch represents a natural evolution for Ultherapy PRIME, extending the brand’s expertise beyond treatment delivery and into daily skincare routines. By bringing professional-grade care into the home, Merz Aesthetics aims to help patients support their skin both immediately after treatment and in the weeks that follow.
The science behind the new PDRN-powered mask
At the centre of the new formulation is MC-PDRN, an ingredient derived from salmon DNA that has gained increasing attention within the beauty and aesthetics industry for its potential skin-rejuvenating benefits.
The mask also combines five multi-molecular weight hyaluronic acids for layered hydration, 20 peptides that support collagen production and skin elasticity, and a blend of adenosine and niacinamide to promote smoother, more radiant-looking skin.
Designed using an innovative three-part hydrogel structure, the mask adapts to different facial contours while helping to maximise contact with the skin. The cooling hydrogel technology also provides an immediate soothing sensation, making it particularly suitable following aesthetic treatments.
Clinical testing has shown improvements in skin hydration, barrier function, elasticity, and visible firmness, supporting its role as both a post-treatment recovery solution and an advanced addition to everyday skincare routines.
A more holistic vision for aesthetic care
Together, the appointment of Scha Alyahya and the launch of the Ultherapy Mask – PDRN Peptide Radiance signal a broader evolution for Ultherapy PRIME in Malaysia.
While non-surgical skin lifting remains at the heart of the brand, Merz Aesthetics is increasingly focused on the complete patient journey – from consultation and treatment to recovery and long-term skin wellness. The result is a more holistic approach to aesthetic care, prioritising personalisation, confidence, and natural-looking outcomes.
For more information about the company’s new chapter, visit merzaesthetics.com.
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Photos: Imran Sulaiman