8 of the best niche beauty brands to discover in Trove

Since the first Trove store opened its doors a couple of years ago, the wellness and beauty retailer have been consistently bringing in niche brands to our shores. For the discerning beauty consumer, Trove is indeed a treasure chest of the best in beauty, from hair care to fragrances, that the world has to offer. But it doesn’t only offer a curated selection of products, each of the four Trove stores are an immersive sensorial experience in itself, offering the perfect ambience to discover new brands for your routine.

The Trove boutique in The Exchange TRX spans 1,600 square feet, with every inch of it a joy to experience.

Each of the boutique locations are carefully selected too, whether you’re at Trove Haven in Bangsar Shopping Centre, The Exchange TRX’s cove-like store, the ocean-inspired boutique at The Starhill, or the modern and eye-catching Pavilion Damansara Heights store. Designed to evoke different emotions, whichever Trove store you find yourself drawn to you are sure to be in for a treat for the senses. And once you step inside, there’s much more to experience from exclusive brands like Natura Bissé, Chasing Scents, or Malay Perfumery which you won’t find elsewhere.

If you’re planning to visit any one of Trove’s four boutiques some time soon, here are just some of the avant-garde fragrances and skincare brands that we love for your consideration.

Malay Perfumery

A homegrown brand that started from a love for local botanicals, ancient trade routes, and forgotten history, Malay Perfumery combines the rich heritage of Malay fragrance-making heritage with the elegance of French perfumery. Traditional scents that have long been woven into our everyday – such as pandan, kenanga, sirap ros, and more – meets classical perfume notes in scents that are unexpectedly nostalgic. Bestseller Fleur de Rampai is a good example, which bottles the essence of bunga rampai, a fresh potpurri made up of thinly sliced pandan leaves and a selection of flowers used for weddings, into a portable memory and scent experience.

With it’s offline launch with Trove in April 2025, Malay Perfumery is available for the first time in a physical retail space and exclusive in Trove, allowing you to sample the gourmand and nostalgic scents that are wholly unique to the brand and the little archipelago we call home.

Ormonde Jayne

Founded by renowned perfumer Linda Jayne, each and every perfume by Ormonde Jayne is a showcase of British craftsmanship, inspired by the art of travel. With an approach based on intelligent design, rare ingredients are often at the heart of every blend to create a unique fragrance profile unlike any you’ve known before. From the Signature collection, where the brand’s story first began, to the Montabaco Series which gets refreshed for a limited release every year, this British brand takes you to new adventures and through new stories inspired by the botanicals that lead each scent.

So whether you’re looking to reminisce on your trip to Tokyo during sakura season or curious to experience the smells of sunny Cuba before stepping foot there, Ormonde Jayne can take you there using all your olfactory senses.

État libre d’Orange

Known for taking risks and pushing boundaries, Etat Libre d’Orange is an audacious and provocative French perfume house. The brand emphasises originality, audacity, authenticity and freedom of expression as they offer surprising olfactory compositions with no limitations in creativity. Dive into one of the best scents, You or Someone Like You, a green floral that perfectly encapsulates a refreshing morning in a rose garden, or Secretions Magnifiques, a scent that’s developed to smell like a mix of bodily fluids if you’re feeling wild.

Chasing Scents

For tea perfume lovers, Chasing Scents is an Australian fragrance brand focusing on tea-based perfumes. There are actual tea extracts made in-house and distilled with other ingredients to create the scents. One of our favourites, Tea Service, is a blend of jasmine tea, green tea and oolong tea, all naturally sweetened by osmanthus and a little juice. Meanwhile, Slow World is rich and dark, with bitter pu’er tea and some underlying boozy vanilla and musk.

The House of Oud

Crafted from the Middle East, The House of Oud’s fragrances are made from the finest ingredients, including precious oud oils and rare floral extracts. The brand is known for its unique, unisex fragrances that combine the richness of oud with delicate floral notes. What About Pop is reminiscent of crunchy salted popcorn that is enveloped in delicious caramel, while Keep Glazed smells creamy with a lot of glazed lemon, mango, and musk notes underneath.

Zoologist

Inspired by a love of animals, each of Zoologist’s scents are unusual and fun, capturing the idiosyncrasies of the animal kingdom. The fragrances are meant to connect the wearer to the manifold delights of nature. Must-try scents are Nightingale, a modern floral chypre that evokes birds in spring pecking juicy fruits, and Squid, a light, beachy, salty air, sweet, warm and sunny scent.

Natura Bissé

Natura Bissé, a Barcelona-based skincare brand redefines its product offerings into several collections – Diamond, Cure, Oxygen, Vitamin, and more. Diamond is the ultimate anti-aging range that focuses on minimising the appearance of hyperpigmentation and rejuvenates the complexion. For those looking for an hour of pure relaxation, the brand’s latest Pure Air Bubble is essentially a travelling spa, offering a facial experience inside a bubble of pure air.

Espa Skincare

From anti-aging and nourishing skincare collection to soothing aromatherapy candles, Espa Skincare’s products contain natural essential oils, flower extracts and minerals to give the skin a healthy, youthful glow. The home of holistic well-being, the brand’s offerings are designed to provide inner calm.

Visit Trove’s boutique at Bangsar Shopping Centre, The Exchange TRX, Pavilion Damansara Heights, or The Starhill.