Looks like ‘Matcha Movement’ is next for skincare

To be honest, matcha tea is not a new essential ingredient in the realm of superfood skincare. But it has recently been elevated to the status of a ‘must-have’ trend in the beauty industry, all thanks to the TikTok craze and the influence of Gen-Z.

Recognising the benefits of incorporating this green tea not only in our diet but also in our skincare routine, beauty aficionados are scouring the market for any item that contains this coveted ingredient.

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A post shared by Dr Sonia Khorana | Dermatology | Aesthetics | Wellness (@dermgp)

Last year, Huda Beauty caused a stir when she decided to join the trend and launched the luxurious GloWish Super Jenny Lip Balm in Matcha. Infused with the vibrant green-coloured tea, this lip balm magically changes into a delightful pink hue upon application, and today, the chic tube is making a glamorous appearance across various social media platforms.

And just a few weeks ago, the esteemed Korean beauty brands, Krave, gracefully made their entrance into the Malaysian market through Sephora, and introduced their cult-favourite: the Matcha Hemp Hydrating Cleanser. A gentle, nourishing cleanser that restores hydration and antioxidants to the skin. It’s like vitamin water, but for your skin.

@notkravebeauty
Your favorite cleanser just got a glow up 🍵✨ #KraveBeauty #matchahemphydratingcleanser
♬ Peace – Official Sound Studio

So is the buzz surrounding matcha skin care is really for everybody? Absolutely. As mentioned earlier, matcha tea not only aids in digestion, but also promotes overall skin wellness. This green-hued ingredient is gentle enough for various skin types, even the most sensitive ones. This explains why most beauty brands confidently promote matcha-infused products to the public, as they cater to all skin types.

However, when it comes to selecting the perfect matcha-infused product, that is an entirely different tale to narrate. While individuals with sensitive skin may benefit from matcha serums or masks, as they penetrate deeper into your skin deeper, combination to oily skin type is advisable to use matcha cleanser, as it will help to wash away the clogged oils and dirts trapped inside the skin.

So there you have it, once a mere popular beverage of the Millennial and Gen-Z elite, matcha tea has transitioned into a must have item on vanity tables, becoming the epitome of the current zeitgeist. I think we all can agree that matcha is the moment.