Beyond promoting products, these celebrities set trends and inspire fans with their style and charisma. In this roundup, we highlight the top Korean beauty brand ambassadors who are shaping the global beauty landscape today.
Song Hye Kyo for Guerlain
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South Korean actress Song Hye Kyo was named the first Asia Pacific skincare and makeup ambassador for French luxury beauty house Guerlain in January 2025. Selected for her timeless elegance and modern femininity, she fronts their campaigns for iconic products like Rouge G lipstick, bringing her star power to enhance Guerlain’s presence across Asia. Her collaboration also reflects her growing influence as a beauty figure bridging Eastern and Western aesthetics.
Jisoo for Dior Beauty
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Blackpink’s Jisoo has served as global ambassador for both Dior Fashion and Dior Beauty since 2021, reflecting her versatility and close alignment with the house’s aesthetic. She has since starred in campaigns for Dior Addict Lip Glow, Dior Forever Foundation, and other signature beauty lines, while appearing at runway shows and exclusive events. Her long‑standing collaboration with the house reinforces her status as one of the most influential Korean brand ambassadors in the luxury world.
Jung Kook for Chanel Beauty
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As a global ambassador for Chanel Beauty, BTS’s Jung Kook brings immense pop culture influence to the storied French house. His recent appointment in 2026 signals Chanel’s desire to appeal to a younger, trend-savvy audience while preserving its classic reputation for haute elegance. Jung Kook appears in major fragrance and beauty campaigns, where his fashion credibility and global reach help amplify the brand’s presence across social platforms.
IU for Estée Lauder
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In her role as Estée Lauder’s global ambassador, IU fronts key skincare and makeup launches for the American beauty giant. Her warm, relatable image and enduring popularity across Asia make her a natural fit for products that emphasize both efficacy and everyday glamour. IU has been featured in campaigns for staple lines like Advanced Night Repair and Double Wear and through this collaboration, she helps the brand reach wider, younger audiences while maintaining its premium legacy.
Yoona for Sulwhasoo
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Beloved Korean actress and singer Yoona is a global ambassador for Sulwhasoo, chosen for her refined yet accessible elegance. She represents the brand’s signature holistic approach to beauty, which blends centuries‑old herbal traditions with modern skincare technology. Her involvement strengthens the brand’s message of inner harmony and outward glow, resonating with consumers seeking luxury rooted in cultural heritage.
Mina for SK-II
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TWICE’s Mina is an ambassador for SK‑II, the premium Japanese skincare label best known for its transformative Pitera essence. As the face of select regional campaigns, she embodies the brand’s message of confidence and radiant skin through skincare rituals. Mina’s understated elegance and global fanbase help amplify SK‑II’s appeal, especially among those who prioritise skin health and clarity.
Lisa for Shiseido
Blackpink’s Lisa serves as a global ambassador for Shiseido, particularly spotlighting its Ultimune defence‑boosting skincare line. With her fashion‑forward image and international influence, she brings dynamic energy to the brand, connecting Japanese beauty philosophy with contemporary global style. Lisa’s presence in Shiseido campaigns reinforces the idea of empowered confidence through skincare, resonating with audiences across continents.
Rosé for YSL Beauty
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Rosé from Blackpink has been a global ambassador for Yves Saint Laurent since 2020 and was officially named global ambassador for YSL Beauty in 2025. Chosen for her distinctive aesthetic and creative persona, Rosé represents YSL Beauty in campaigns highlighting statement products like Rouge Pur Couture lipsticks and Couture Eye palettes. Her involvement expands YSL’s reach in music and fashion circles, blurring the lines between beauty, style, and celebrity influence.
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