A trusted formula in new shades, improved packaging, and replicated for other parts of the face and body basically make us go, “take my money!”
It’s not hard to become a beauty addict. First, you find a product you like, you use it and find that you like it even more. You head back to the store again and see more products and/or shades added to the collection, so you add a few of them to your cart. Before you know it, you almost have the entire range on your vanity.
That’s what happens when a hit beauty product starts a family of its own. A trusted formula in new shades, improved packaging, and replicated for other parts of the face and body basically make us go, “take my money!”
The high demand and comfortable sales say it all. Here are some of the most iconic beauty collections today that started from a single game-changing product.
NARS Orgasm
When NARS released its first Orgasm compact blush in 1999, it immediately attracted attention – and not just for the name. Its universally flattering peachy-pink shade made it the best-selling blush in the United States and a cult-classic around the globe. Since then, the brand has launched a range of makeup inspired by the original, including lip products, illuminators, a nail polish, a multipurpose stick and a liquid blush. One can’t have enough Orgasms, after all.
Urban Decay Naked
The Naked Palette raised the bar for eyeshadow palettes back in 2010 with its 12 highly pigmented everyday colours, complete with a brush and mirror for on-the-go applications. Following its success, Urban Decay released the Naked 2, Naked 3, Naked Smoky, Naked Ultimate Basics and just last year, the scorching Naked Heat (each with their smaller, 6-shade counterparts). But those are only in the eyeshadow palette category; the full Naked collection now also includes foundation, concealers, illuminators, face powders and more. W urbandecay.com.my
Becca Shimmering Skin Perfector
Remember when highlighters were suddenly the top trending makeup item on every Sephora wishlist? Becca had a massive role to play in that. The Becca Shimmering Skin Perfector Pressed Highlighter in Opal was and still is a favourite in its category for its smooth and creamy formula, gliding effortlessly on the cheekbones and offering a stunning glow. Other sister shades such as Pearl, Topaz, Moonstone, Champagne Pop, and Vanilla Quartz have since also risen to the limelight. Becca continues to introduce new shades and limited-edition packaging based on the season, as well as eyeshadow palettes inspired by the most popular Shimmering Skin Perfector hues. W sephora.my
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Fresh Sugar
You may have heard of Fresh’s infamous Sugar Lip Treatment and Sugar Lip Polish, but did you know that the brand’s first ever sugar exfoliant was for the body? In 1998, it launched the original, natural Brown Sugar Body Polish, which sparked the industry-wide trend of using sugar in beauty products. Three years later, it launched the Sugar Face Polish with added wild strawberry seeds. 2004 marked the start of its cult-favourite Sugar Lip Treatment, and that developed into a variety of lip products. Most recently, it released a delicious food-inspired range of its Sugar Lip Balms. W sephora.my
Tarte Amazonian Clay
During her trip to Brazil, Tarte Cosmetics’ founder and CEO, Maureen Kelly discovered Amazonian clay upon noticing the soft and supple hands of the locals there. She then met a few women who scooped the clay from the river bank, brought some of it home with her and found its potential uses in makeup. Thus, the Tarte Amazonian Clay Foundation was born. Famous for being long-wearing, vegan and oil-free, the foundation range subsequently expanded to a full-fledged collection comprising eyeshadow palettes, blushes, highlighters, bronzers, BB creams, concealers – and we can go on here, but you get the point. W tartecosmetics.com
Images: Courtesy of respective brands