Unveiled at CES 2020, the Samsung Q950TS boasts a 99% screen-to-body ratio with only a 2.3mm chin – that’s 4% more than the current standard.

Since the launch of the Samsung Galaxy S8 (what feels like umpteen years ago in the tech world), Samsung has been a pioneer of virtually bezel-less displays. Not just in the smartphone market, but also in the TV domain, where the new Q950TS comes into play.

Unveiled at CES 2020, the Samsung Q950TS boasts a 99% screen-to-body ratio with only a 2.3mm chin – that’s 4% more than the current standard. It may not sound like a big difference, until you watch your favourite Netflix sitcom on it and wonder what’s virtual and what’s actually part of your home décor that you’ve never realised before (oh wait, turns out that succulent was a fragment of the screen too).

On top of that, it’s only 15 milimetres thick (read: thin). This is owed to Samsung’s latest chip that allows it to deliver 8K resolution, minus the need for extra components. Sure, 8K content doesn’t really exist yet, but the TV’s AI-powered upscaling is said to make content appear like so.

Plus, it features an adaptive setting that adjusts brightness and contrast based on the TV’s surroundings. It also comes with the same anti-glare and improved viewing angle screens found on the company’s current flagship 2019 models. But that’s not all.

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The world’s largest TV manufacturer is pulling all the stops with cool upgrades including OTS+ (Object Tracking Sound Plus), which recognizes moving objects on the screen and mimics audio accordingly through the speakers; Q-Symphony, which optimises audio performance by employing its speakers and a connected soundbar simultaneously; as well as the option to use Alexa, Google Assistant or Samsung’s own Bixby to control TV settings.

Samsung hasn’t revealed the pricing or the availability of this stunning bezel-less 8K TV yet. Regardless, the brand’s TV lineup is off to an impressive start this 2020.