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She’s established herself as a serial entrepreneur who has also dabbled in blogging, fashion, beauty, showbiz – and who knows what next?

Arissa Cheo on Instagram
Photo: @xarissacheox / Instagram

Arissa Cheo is one name that often comes mind amongst the best-known heiresses of Singapore. What with her head-turning features (several have dubbed her the “prettiest girl in Singapore”) and some 363,000 followers on Instagram (@xarissacheox), that’s certainly no surprise.

Her father runs the Cheo family business, edible oil refiner Mewah International, and was ranked in Forbes’ 50 richest net worth in the country in 2014. But like a few other Rich Heirs on Instagram we know, Arissa isn’t keen on taking over the family business.

“I’m lucky that I have been blessed with a lot of things in life. But I also want to do things for myself. If I have to be known for something, I’d rather it be things that I have done, rather than what my dad has done,” she told Singaporean media 8DAYS.

With that determination to make it on her own, she’s established herself as a serial entrepreneur who has also dabbled in blogging, fashion, beauty, showbiz – and who knows what next? Here’s a look at the life of this self-made beauty based on her Instagram account.


Arissa started her entrepreneurial journey with Carte Blanche X, an online fashion retail store she co-founded with her cousin in 2009. The business now carries her eponymous apparel and accessories label Arissa X and cosmetics line AXJ Beaute among a list of indie brands. She oversees the Group as its creative director and also models the looks for all relevant platforms.

 

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A R I S S A wearin’ new VELVETEEN tee & joggies, available now!

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Her label’s major debut took place late 2017 at Singapore Fashion Week. It also holds pop-ups around the Lion City from time to time, as well as a special appearance in Hotel Stripes KL this year.

 

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• ARISSA X COLLECTION N° 2 • #ARISSAX #ARISSAXMOMOSMARCH #ARISSAXREVEBYRENE #SGFW2017 x

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While busy making a name for herself, quality time with the Cheos remains at the top of her priority list. The eldest of three siblings with two younger brothers (Elroy and Hubert) under her protective stance, she isn’t afraid to stand up against anyone bad-mouthing her family.

(Might we add, her good looks are clearly genetic.)

 

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Happy Chinese New Year! 🐔🐔🐔

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Now single after a recent divorce from Taiwanese pop celebrity Vanness Wu, she spends much of her (limited) spare time with her bulldogs.

 

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year of the 🐕 ~ #新年快乐❣️x

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reunited w/ these two crazies~ 🐷🐷 x

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Who wouldn’t, when you have dogs as adorable as these?

 

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off to the beach~ 🌊 #foreversavage x

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She also happens to be great with kids. Talk about babysitter goals.

 

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baby Luca’s growin’ up so fast! 😍 #cutiepie #babyface #fashioniconbaby x

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Of course, she hangs with other rich and famous names like fashion blogger Yoyo Cao and daughter of Singapore’s ‘remisier king’ Kim Lim, too.

 

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it’s never about the number of friends you have… rather, the type of friends. our family. #MYCALVINS @calvinklein x

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bride benefits #professionalservers x

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And when she has even more time to herself, you’ll see enviable holiday posts on the gram, like this infinity pool shot at Bulgari Hotel, Bali…

 

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mandatory mornin’ swim 🌊 @bulgarihotels x

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…or the time she was chilling on a yacht in Greece…

 

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purple-pink sunset~ 💜💕 x

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…or exploring the Sorrento Peninsula in Italy.

 

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luv my sunnies by @reveeyewear 💙💙💙 // miss u guys~! 😘 @tiffanychanlo x

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Wherever she goes, one thing is constant: she keeps in style with the world’s top designer brands (when she’s not wearing her own designs).

 

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• NY • hoodie & joggies: #KITHWOMEN coat: #SAINTLAURENT patent boots: #VETEMENTS x

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• PRADA LINEA ROSSA • outfit, bag & wedges, all #PRADA #PRADALINEAROSSA x

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• L A L A L A N D • #tap4deetz #throwback x

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Follow @xarrisacheox on Instagram for more updates on her lavish lifestyle.

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