Selena Gomez boldly launched her beauty empire, Rare Beauty, in 2020 with a clear vision: to create more than just a “beauty club” for girls and boys. She aimed to establish a brand that would serve as a safe haven for the community to prioritise mental health. 

To achieve this ambitious goal, Selena and her team have embarked on a monumental endeavour known as the Rare Impact Fund. Their mission is to raise an astounding $100 million in the next 10 years, ensuring that mental health resources are readily available and accessible to individuals of all genders, backgrounds, and socioeconomic classes worldwide.

In taking a provocative step to the matter, this year, Rare Beauty by Selena Gomez and Sephora have announced collaboration for a good cause. For 24 hours only—on 10th October, 2023—all sales from the brand at Sephora will be generously donated to the Rare Impact Fund as part of their Make a Rare Impact campaign. This collaboration serves as a powerful statement, challenging societal norms and sparking conversations about the importance of mental health.

Speaking on Sephora Malaysia‘s Instagram profile, Selena said, ‘’We are proud to donate 100% of @rarebeauty sales to the Rare Impact Fund for 24 hours. We are committed in providing mental health resources and support to young people around the world.​’’

“Join me on October 10th by shopping for Rare Beauty at Sephora, online or in-store. Together, we can #MakeARarelmpact,” Selena captioned the post. 

Since the introduction of the Rare Impact Fund, the campaign has successfully raised a total of $6 million in contributions and has distributed over $3 million in additional support to organisations across the globe. 

For more information on Rare Impact Fund, click here.