How Moët & Chandon showed the world how to celebrate its grandest occasions

The celebratory spray of champagne at the race winners’ podium and the pouring of champagne down a tower of flutes at weddings were all started by Moët & Chandon. A celebration is not a celebration if the champagne isn’t popped, but who dictated that champagne is to be the drink synonymous with merry-making and festivities?…

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