Recently Maybank has been redefining wealth management by integrating art and culture into its financial strategies, reflecting the bank’s dedication to offering diversified solutions that not only drive financial growth but also enrich clients’ lives and support the local arts scene. Recognising the value of alternative assets, Maybank views art and culture as a valuable addition to investment portfolios, providing clients with opportunities to diversify, hedge against market volatility, and enjoy the intrinsic value of cultural investments.

This innovative approach aligns with Maybank’s mission of “Humanising Financial Services,” thus ensuring clients achieve their financial goals while fostering a deeper appreciation for art and culture. The bank’s strategy supports local artists and highlights the importance of alternative investments in today’s dynamic financial landscape.

At a recent wealth forum titled “Seeking Alpha Through Strategic Asset Allocation”, Maybank brought together industry experts and financial leaders to explore emerging opportunities and offer insights into current investment trends. Attendees gained valuable knowledge on achieving optimal portfolio performance, with a particular focus on art as an alternative investment.

A key feature of the event was a presentation on collectible investments through art appreciation, underscoring how art can enhance wealth portfolios beyond traditional financial instruments. The session covered art valuation, practical advice for new collectors, and showcased works by renowned Malaysian artists such as Yusof Ghani, Khalil Ibrahim, and Awang Damit Ahmad – demonstrating Maybank’s support for the vibrant local art community and celebrating Malaysia’s rich artistic heritage.

Adding a cultural dimension to the event, the award-winning ASK Dance Company treated clients to a captivating performance, in collaboration with Kakiseni. This performance, supported by the Maybank Foundation, underscores the bank’s commitment to fostering arts and culture within the community.

Syed Ahmad Taufik Albar, Group CEO of Community Financial Services, emphasised that Maybank views wealth management as a holistic journey. “Art, as an alternative investment, not only enhances our clients’ portfolios but also enriches the lives of the artists we support,” he said. “By integrating art into our wealth strategies, we help our clients achieve financial growth while cultivating a deeper cultural appreciation. True wealth management is about empowering clients to reach their life goals and secure a sustainable future.”

Maybank’s unique approach to wealth management, combining economic and cultural enrichment, reinforces its role as a financial institution dedicated to inclusivity and customer-centricity – delivering innovative, holistic solutions tailored to the needs of its clients.

 

Images: Maybank

Invested in our articles? Click here.