While the world is trying to take it easy and slow down, Louis Vuitton continues to charge ahead with its plans. After the opening of its first restaurant in Osaka last year amidst the pandemic, the French Maison cements its relationship with Japan once again by announcing the opening of a new seven-storey tower, café, and chocolate shop in Tokyo.
Scheduled to open on 17 March 2021 at The Ginza Namiki building, the new café and chocolate boutique are named Le Café LV and Le Chocolat V respectively. Unlike the highly exclusive aforementioned restaurant, Sugalabo V, they’re both made to be accessible to the public. Customers can expect gorgeous cakes, dainty pastries, seasonal desserts, and LV monogram lattes at Le Café V.
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As for Le Chocolat V, they will be selling LV monogram chocolates of various shapes and sizes, in boxes of 4, 9, 16, and 125 pieces. Each chocolate flavour has been developed by celebrated Japanese chef Yosuke Suga, who oversees both Sugalabo V and Le Café V.
Other developments at The Ginza Namiki building also include the new “Louis Vuitton &” exhibition that will open on 19 March 2021 for a two month run. The exhibition will span over ten rooms, and feature previous collaborations between Louis Vuitton and artists such as Takashi Murakami, Yayoi Kusama, and Rei Kawakubo.
To get a sneak peek into the new Louis Vuitton café, more info can be found here or via their Instagram page @lecafev.
Photos: Le Café V