Intercontinental Hotels Group, or IHG in short, has recently unveiled the opening of Hotel Indigo Kuala Lumpur on the Park, marking the brand’s debut in Malaysia. By the power of wanderlust, curiosity and exploration, the hotel’s latest campaign, The World’s Neighbourhood Hotel, encourages audiences to get out and explore new neighbourhoods. The campaign champions travelling in a way that engages in ‘the neighbourhood’, places filled with hidden gems where one can be inspired.
“[…] The World’s Neighbourhood Hotel campaign beautifully juxtaposes our brand and the communities we’re in, appealing to the next-generation travellers with the appetite and curiosity to explore local culture,” said the Managing Director of IHG Hotels & Resorts, South East Asia & Korea, Rajit Sukumaran.
Just as no two neighbourhoods are alike, no two Hotel Indigo properties are alike. Local neighbourhood cues inspire each of the properties. The 180-room urban oasis overlooks picturesque Bukit Nanas and is flanked by KL Forest Eco Park – the only remaining patch of tropical rainforest in central Kuala Lumpur, an area that plays a central role in the hotel’s design. Malaysia-based designers GA Group presented nods to local cultural nuances, history and references woven around the rainforest.
The newly opened hotel also focuses on sustainability in design. Inside, you’ll find a living vertical garden, a distinctive central staircase constructed from old railway sleepers, reinforcement steel bars from the hotel site during construction and a large-scale installation made entirely from recycled plastic bottles. There are feature lights created from old bottles, artwork created utilising old books and reception desks from rescued tree roots sourced within Malaysia.
Every corner of the hotel is filled with local character and distinctly Malaysian motifs. From the tiffin carriers and Hap Seng cracker tins as well as the rattan furniture motifs that grace the hotel guestrooms, to ornate hand-painted Peranakan tiles and pages from the nostalgic Chinese calendar that line the interior of the wardrobes, the hotel offers fresh and unique perspective of Kuala Lumpur.
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