Samsung Malaysia has officially launched its 2025 Bespoke AI range, introducing smarter, more connected home living. The lineup includes the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Laundry Top Load, and Bespoke AI Jet Ultra vacuum cleaner – all designed to make everyday routines easier, more efficient, and more intelligent.
The new appliances come with smart features, built-in screens and voice commands so you can manage your home from anywhere.
Smarter food storage: Bespoke AI Side-by-Side Refrigerator
The 594L Bespoke AI Side-by-Side Refrigerator features a sleek design and a 9-inch AI Home screen that connects seamlessly with other Samsung devices. You can take calls, play music and even get recipe suggestions via SmartThings Food Management. Real-time monitoring also makes grocery planning easier and more efficient.
One standout feature is the Auto Open Door, which uses sensors to detect when your hands are full and opens the door automatically with a light touch or a voice command. For improved energy efficiency, the AI Energy Mode can reduce power consumption by up to 10%. It tracks energy usage, estimates monthly electricity costs and offers personalised tips to save energy. The fridge also includes a built-in UV deodoriser and filter that keeps air circulating and helps remove daily odours, keeping the interior fresher for longer.
Simpler laundry: Bespoke AI Top Load Washer
Available in sizes from 13kg to 21kg, the Bespoke AI Top Load Washer brings intelligence and convenience to laundry day. AI Wash detects fabric type and load size, automatically adjusting water levels, agitation and cycle times for better results. With SmartThings AI Energy Mode, you can reduce energy usage by up to 20% on select cycles thanks to a smarter energy-saving algorithm.
Noise and vibration are reduced with AI Vibration Reduction Technology Plus (VRT+™), which analyses sensor data to keep operation quieter, no matter the floor type. The washer also features Ecobubble™ technology, which combines BubbleStorm™ and Dual Storm™ to clean faster and more gently. This system uses up to 25% less energy, up to 13% less water, and delivers up to 20% better fabric care. It also washes up to 2.5 times faster. Compatible with SmartThings, users can monitor and control their laundry remotely. The washer also comes with a 20-year warranty on the Digital Inverter Motor, ensuring lasting performance.
Powerful cleaning: Bespoke AI Jet Ultra Vacuum
The Bespoke AI Jet Ultra is Samsung’s most powerful cordless vacuum to date, offering up to 400W of suction power thanks to its advanced HexaJet Motor. With up to 100 minutes of cleaning time per charge in Min mode, it’s ideal for cleaning the entire home in one go.
Its upgraded AI Cleaning Mode 2.0 automatically adjusts suction power by detecting brush load and air pressure, optimising performance across six types of floor surfaces. Whether using the Active Dual Brush or the Slim LED Brush+, the vacuum maintains strong performance while conserving battery life and improving ease of use. Its multi-layered filtration system captures 99.999% of fine dust, while HEPA filters trap particles as small as 0.3µm, helping to keep the air cleaner.
Built-in Wi-Fi and SmartThings connectivity let users track vacuum performance remotely, while an onboard LCD screen displays real-time updates, battery levels and call notifications for added convenience.
Smarter security with Knox
All appliances in the Bespoke AI range are protected by Samsung Knox, which offers multi-layered security for peace of mind. For the first time, Knox Vault has been added to home appliances, securely storing sensitive data like passwords in a dedicated chip.
Samsung is also future-proofing its devices with Post-Quantum Cryptography (PQC), now part of Knox Matrix Credential Sync for screen-equipped products. To keep everything running smoothly, SmartThings Home Care uses AI to monitor appliance status and send alerts when issues arise. It also enables remote support with pre-diagnosis features.
Learn more about the new 2025 Bespoke AI Home Appliances here.
Discover more home and living stories here.