On January 22, 2025, Samsung kicked off the year with its first Galaxy Unpacked flagship event, streamed live from San Jose, California. The event unveiled the highly anticipated Galaxy S25 series – featuring the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 – alongside exciting advancements in smartphone technology and AI innovations.
The latest Galaxy AI features were introduced, including smart suggestions, enhanced voice recognition, and auto-scheduling, all designed to simplify and speed up daily tasks. These innovations are powered by One UI 7, Samsung’s newest mobile interface, which enhances the user experience with a more streamlined, efficient, and intuitive design. The update also puts privacy at the forefront, offering improved security controls and greater transparency about data usage, giving users complete control over their personal information.
If you missed the live event, don’t worry – we’ve got you covered with a quick summary of the products and features announced at Galaxy Unpacked 2025.
Samsung Galaxy S25 and S25+
Samsung continued its tradition of impressive January Unpacked events by unveiling three new Galaxy S models. The base models feature subtle yet meaningful upgrades, including a thinner and lighter design. New colour options were introduced, such as Icyblue, Navy, Mint, and Silver Shadow, alongside online-exclusive shades like Blueblack, Coralred, and Pinkgold.
At the heart of these devices is the newly launched Qualcomm Snapdragon 8 Elite for Galaxy. Samsung highlights that this chipset is unique compared to those in competing Android phones, delivering substantial performance gains. Key improvements include a 40% boost in NPU performance, a 37% increase in CPU efficiency, and a 30% upgrade in GPU capabilities over the Galaxy S24 Ultra. The chipset also enhances gaming with the Vulkan Engine for superior graphics and improved Ray Tracing technology, ensuring a smoother experience.
Core specifications remain consistent with last year’s models, including 6.2-inch and 6.7-inch displays, 4,000mAh and 4,900mAh batteries, a 120Hz Adaptive Refresh Rate, and a versatile camera setup featuring a 50 MP main lens, a 12 MP ultra-wide lens, a 10 MP telephoto lens, and 12 MP selfie camera.
While the camera hardware is unchanged, software advancements significantly elevate the photography experience. For instance, 10-bit HDR recording is now enabled by default, providing greater detail. The new Galaxy Virtual Aperture, integrated into the Expert RAW app, offers DSLR-like depth-of-field control.
The Galaxy S25+ and S25 Ultra take imaging further with advanced AI-driven processing through ProScaler, a feature inspired by Samsung’s TVs that digitally enhances video resolution. This capability requires setting the phones to QHD+ resolution to unlock its full potential.
Pricing: Samsung Galaxy S25 – From RM3,999 for 256GB | Samsung Galaxy S25+ – From RM4,999 for 256GB
For more information or to pre-order the Samsung Galaxy S25/S25+, click here.
Samsung Galaxy S25 Ultra
The Samsung Galaxy S25 Ultra introduces several design refinements, with its most striking change being the adoption of rounded edges. This marks a shift from the traditional Ultra design, aligning it more closely with other flagship models.
Like the rest of the lineup, the S25 Ultra is slimmer and lighter, weighing 218 grams compared to the S24 Ultra’s 232 grams and measuring just 8.2mm thick versus 8.6mm. Despite its sleeker profile, it’s tougher than ever, thanks to the new Corning Gorilla Armour 2, which delivers superior drop protection and scratch resistance.
The Galaxy S25 Ultra also features a stunning 6.9-inch AMOLED display, maintaining the same effective anti-reflection coating as its predecessor, the S24 Ultra.
A significant hardware upgrade comes in the form of its 50MP ultrawide camera sensor, a leap from the S24 Ultra’s 12MP, delivering enhanced detail for landscape and macro photography. The other cameras remain unchanged, including the 200MP main lens, 10MP telephoto with 3x optical zoom, 50MP telephoto with 5x optical zoom, and 12MP front-facing camera. The 5,000mAh battery capacity also stays the same, as does the embedded S Pen, though it no longer supports wireless air gestures.
The S25 Ultra is available in Titanium Silverblue, Titanium Whitesilver, Titanium Grey, and Titanium Black, alongside online-exclusive colours Titanium Pinkgold, Titanium Jetblack, and Titanium Jadegreen.
Pricing: From RM5,999 for 256GB
For more information or to pre-order the Samsung Galaxy S25 Ultra, click here.
AI upgrades
The standout feature of the S25 lineup is undoubtedly its AI advancements, which Samsung claims set a new standard for intelligent, context-aware mobile experiences. AI is seamlessly integrated into various aspects of the devices, from photo editing to advanced personalised tools. Here’s a quick look at the key features offered through One UI 7 and Galaxy AI:
AI Select: Provides actionable suggestions based on on-screen content, such as adding a highlighted dates to the calendar.
Circle to Search Updates: Enhances the original feature by recognising phone numbers, emails, and URLs on-screen for quick actions like calling or visiting links. It also includes audio search capabilities for identifying songs.
Cross-app Action: Enables users to prompt Gemini using natural language to perform actions across apps, such as searching for events and adding them to the calendar.
AI Photo Search: Allows users to search their photo library using natural language.
Settings Search: Supports natural language queries, like “How do I make my text bigger?” to find specific settings.
Personal Data Engine: Learns from user’s usage to deliver personalised experiences while keeping data securely stored on the device.
Now Brief: Offers proactive suggestions based on habits, such as suggesting navigation if it detects the user is about to drive.
Audio Eraser: This lets users adjust audio elements in videos, such as reducing background noise or enhancing voices.
Improved Generative Edit: Removes shadows from photos for smoother edits.
In summary, Samsung’s AI enhancements in the S25 lineup deliver a smarter, more intuitive, and personalised experience, streamlining everything from photography to everyday tasks.
Project Moohan XR headset
Samsung has officially unveiled its mixed reality headset, which features a sleek design with a smooth, curved front and a head strap that rests comfortably at the back of the head.
Codenamed Project Moohan, the headset was announced in December as part of a collaboration with Google and Qualcomm. It will run on Android XR, Samsung’s dedicated operating system for XR devices. While no release date has been confirmed, we’ll be keeping our eyes peeled for updates!
For more information about these new releases, visit samsung.com/my.
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