11th July, 2017
Avenue K Rooftop
Urban Decay Naked Heat launch
In one of the most anticipated makeup launches of summer 2017, Urban Decay set Avenue K’s rooftop on fire with a mini festival to introduce the new Urban Decay Naked Heat collection.
Graced by the presence of Malek Bekdache, Managing Director and Sook Ping, General Manager of L’Oreal Luxe Malaysia and Amanda Rodriguez, UD’s Artist-In-Residence and Global Artist, the evening officially kicked off with the honorary guests lighting up a fire pit on stage.
Following that spark, the flame burned on with Amanda’s live demonstrations on how to use the Naked Heat collection, which includes the Urban Decay Naked Heat eyeshadow palette, three limited edition Vice Lipsticks and two 24/7 Glide On Eye Pencils.
Guests were guaranteed a scorching great time with quick makeovers courtesy of UD’s best makeup artists and Code 6 Hair Salon’s hairstylists, three photo walls to snap away at, several Naked Heat flatlay makeup stations, a fire-breathing performance, food trucks, drinks and DJ Irama’s ‘drop it like it’s hot’ beats.
Among those spotted at the launch were DeFam’s Manggis and Sofia Liana, Instagram IT Girl Narisa Soraya, and Hunny Madu.
The Naked Heat Collection is now available at all Urban Decay freestanding stores and Sephora outlets nationwide, as well as online.
Images: Courtesy of Urban Decay Malaysia