The collection comes with a bespoke bottle design, ice bucket, coaster and bottle cap, each crafted from copper.
Anything that British designer Tom Dixon touches seems to turn to gold and he is lending that Midas Touch to Johnnie Walker’s top of the range Blue Label whisky this time.
For Johnnie Walker’s latest Capsule Series, Dixon has dressed the Blue Label in a special rig that takes inspiration from the elegant Teatro Manzoni theatre.
Aptly unveiled at the Milan Design Week, the collection comes with a bespoke bottle design, ice bucket, coaster and bottle cap, each crafted from copper – undoubtedly one of Dixon’s favourite materials to work with. Each piece speaks characteristically of Dixon’s contemporary signature style of design and are also a deliberate nod to the art of whisky making.
“The parallels between Johnnie Walker Master Blender Jim Beveridge and a designer might seem tenuous but when you think of it in terms of taking excellent raw materials and using patience and experimentation to extract a product with real resonance, then you can start to see the similarities,” Dixon was quoted as saying. “I also believe it is important not to remain static – like the Striding Man logo – with all its historic references it still looks contemporary and represents progressing forward and looking to the future. The copper stills, the oak barrels, the supreme expertise needed to produce a classic product – this was all instrumental to my thinking.”
Nearly half a million people descend on Milan every year to experience the latest in interior furnishings at the largest fair of its kind in the world. Exhibitions pop-up all across the city and attendees can spend five days appreciating the work of the world’s most important contemporary designers.
The Johnnie Walker Blue Label Capsule Series by Tom Dixon will be available to purchase from October 2017 in selected markets across Europe , Latin America , Asia and Africa , making it the perfect, rare and luxurious gift to give to discerning whisky lovers during the festive season.
Log on to the official website here for more information.
