This year, it’s the Ferrari J50 which took the award in the prestigious annual Product Design competition.

The Ferrari J50.

Ferrari has done it again for the third year running – earning the Red Dot: Best of the Best award for the maximum expression of design quality and ground-breaking design. This year, it’s the Ferrari J50 which took the award in the prestigious annual Product Design competition.

The Red Dot jurors commended the J50, a sophisticated two-seater, mid-rear-engined roadster inspired from the 488 Spider, for its “radically innovative design language.”

Built to celebrate the 50th anniversary of Ferrari in Japan, the J50 falls under a strictly limited series of bespoke cars. Designed by the Ferrari Design team under the direction of Flavio Manzoni, only 10 models of the J50 will be built in the spirit of Ferrari’s fuori serie tradition.

Besides the J50, Ferrari’s  GTC4Lusso, LaFerrari Aperta and 458 MM Speciale also took home Ferrari Red Dot distinctions for their high design quality. The awards altogether serve as a testament to the Italian automaker’s commitment to design excellence, as it commemorates its 70th anniversary this year.

From top: Ferrari 458 MM Speciale, GTC4Lusso and LaFerrari Aperta.

 

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