She’s the winner of the 2015 World Class Bartender of the Year and will pioneer a new generation of luxury drinking experiences for consumers.
We all know Diageo Reserve, the luxury portfolio of Diageo, has always taken its drinks seriously. Just how seriously?
Yesterday, it appointed Lauren Mote, award-winning Canadian mixologist, educator and industry advocate, as its Global Cocktailian, the first of its type in the industry to solely help develop, craft and finetune the role of Diageo Reserve liquor brands into the culture and lifestyle of today’s cocktail appreciators.
In her new role, the winner of the 2015 World Class Bartender of the Year will pioneer a new generation of luxury drinking experiences for consumers.
She says, “ I’m hugely passionate about the role this program plays in heroing the craft of bartending and great drinks – so I’m really looking forward to taking a greater advocacy role.”
Announcing the appointment, Cristina Diezhandino, Managing Director Diageo Reserve, said the role of Global Cocktailian was a significant appointment for the business and a step forward in placing Reserve brands into culture and lifestyle through knowledge, passion and storytelling.
“As an award-winning bartender, business owner and drinks authority, Lauren will be a passionate advocate for luxury craftsmanship and our Reserve portfolio, working with influencers and the media, and her expertise will help support our commercial development and innovation streams. In addition, she will be a figurehead for our industry-leading World Class program, working alongside our World Class Bartender of the Year to promote the craft of bartending and inspire people across the globe to drink better.”
Log on to the official Diageo Reserve website here for more information.