Over the past few months, the catchphrase “Thank you, Kateyki” by Thai social media content creator Aon Somrutai (known professionally as Somrutai Sangchaiphum) in a high-pitched tone has caught on worldwide. Her popularity further skyrocketed when internet personalities around the world – including Lisa of Blackpink – started making parodies of Aon’s persona on Instagram and TikTok.
In the past year, Aon has gained over 1.4 million followers on Instagram and 62.2k subscribers on YouTube. Her engaging content spans fashion, luxury, and sustainable shopping, earning her a loyal following with her bubbly and friendly persona.
Although her family background and net worth remain undisclosed, her Instagram reveals a lavish lifestyle that encompasses luxury goods, fancy cars, and a personal bodyguard and housekeeper in a massive mansion. However, Aon has several accomplishments to her name in addition to her extravagant shopping trips and entertaining videos. Read on to know more about the content creator and her aim for the fashion industry.
She owns two sustainable luxury fashion businesses
There is more to Aon than just her thanking her butler, Kateyki, in a shrill pitch. She is also the founder of SF Brandname and Perrine Porter, a luxury fashion platform that promotes sustainable shopping, offering pre-owned designer items in every shape and size. This business aims to address the environmental problems linked to fast fashion, advocating for a more conscientious approach to consumerism.
To further market her store and business direction, Aon established herself as a businesswoman through Instagram and other social media platforms; this approach efficiently fuses her entrepreneurial ventures with her online influence, urging the public to buy pre-owned luxury goods. Her content primarily highlights her shopping experiences at high-end stores, showcasing luxury bags, shoes, clothes, and accessories while providing a window into her world of curated sustainable fashion choices.
She’s an alumnus at Karlstad University
Aon’s success in the sustainable and fashion business is all thanks to her education at Karlstad University – a reputable institution known for its focus on sustainability and innovation. It has certainly shaped her approach to business in fashion, also an industry where she met the bodyguard we all grew to adore – Kateyki.
How she met the famous side character, Kateyki
Her online persona has become heavily reliant on her devoted bodyguard, Kateyki, whom she never fails to thank. The duo met during a shopping event at Perrine Porter, where he was stationed as a bodyguard at the front door, and Aon needed someone to film content with. The rest, as they say, is history.
She drives a RM7.1 million Lamborghini Aventado
In her videos, she is often spotted leaving her sleek, two-door Lamborghini Aventador, where Kateyki will be waiting at the side to get the door and carry her shopping bags. Additionally, the Aventador is the best-performing model from the Italian manufacturer. Even without customisations, the car can cost up to USD$1.6 million (RM7.1 million).
She’s engaged to a Thai cosmetic surgeon
Furthermore, in October 2024, Aon announced her engagement to Dr. Nopparat, a cosmetic surgeon who specialises in body and facial surgeries at the Nopparat Plastic Surgery Clinic in Bangkok. Dr. Nopparat sometimes appear in her videos, where she would also promote his clinic and services in a comedic manner.
What’s next for Aon Somrutai
The social media personality will be releasing her debut single titled “Thank you Kateyki” on TikTok. Based on the preview, the song features a light, upbeat pop melody with a catchy hook that makes it easy to sing along to. With this latest project, she’s sure to gain even more followers on socials.
Follow Aon Somrutai on Instagram (@aonsomrutai) to check out her fashionable and comedic content, as well as her latest single.
Images: Courtesy of Aon Somrutai
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