Clé de Peau pledges to donate a portion of the global sales of The Serum to UNICEF’s education program, with the aim to unlock the power of girls through knowledge.

It is estimated that 97 million girls around the world do not attend secondary school, due to various factors including poor sanitisation and learning conditions, child marriage and gender-based violence.

To highlight this issue, Cle de Peau has announced its latest initiative as part of its ongoing partnership with UNICEF to help provide access to education, learning and skills for young girls around the world.

The leading Japanese luxury beauty brand pledges to donate a portion of the global sales of The Serum to UNICEF’s education program, with the aim to unlock the power of girls through knowledge.

“Through this initiative, we encourage and empower women to personally participate in providing education, empowerment and employability for girls around the world, simply with a purchase of The Serum,” said Yukari Suzuki, Chief Brand Officer of Cle De Peau Beaute.

“We believe that the key to a better world lies in unlocking the potential and innate intelligence of girls, and it is an honor to contribute to UNICEF’s education outreach for girls, as we continue as a company to strive for meaningful social value creation.”

In line with its goals to empower through education, The Serum is carefully formulated to awaken the “Skin’s Intelligence” to distinguish between good and bad stimuli. It is the first step in the brand’s core Key Radiance Care line that helps to unlock the skin’s natural radiance and vitality.

Now you can empower the next generation of girls to fulfil their potential while pampering your skin!

During the duration of this initiative from May through October 2020, The Serum will be available in a limited-edition bottle specially designed to celebrate the partnership. It will be available in local departmental stores and Cle de Peau counters from July 2020.

For more information, visit the official website here.